Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Budgets on the line as bosses demand social receipts
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting some level of confidence. As a result, social media's share of the marketing budget is expected to increase steadily in the coming years. However social…

  • N/A
  Hootsuite - Social Media Trends...

  Budgets on the line as bosses demand social receipts

  Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting…

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
• Cracking the cross-posting code
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will stop chasing new features and start getting more strategic instead. They will focus on creating content suited to the platforms that best align with their…

  • N/A
  Hootsuite - Social Media Trends...

  Cracking the cross-posting code

  Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Social commerce hits the trust gap
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of trust as the main barrier. This trust gap can be bridged by marketers who focus on the basics: offering easy returns and refunds, displaying ratings…

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  Hootsuite - Social Media Trends...

  Social commerce hits the trust gap

  Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Marketers realize it’s time to lean into customer service
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations said customer service teams were responsible for social customer service.…

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  Hootsuite - Social Media Trends...

  Marketers realize it’s time to lean into customer service

  Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Risk & Reward as Seen on TikTok
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However, staying ahead of the curve will require marketers to not only master TikTok's signature style of content creation, but also navigate the platform's regulatory challenges…

  • N/A
  Meltwater - 2023 Marketing Trends...

  Risk & Reward as Seen on TikTok

  Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However,…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Able to Access
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing plans. Social media platforms such as Instagram, TikTok, and LinkedIn are offering more accessibility options such as auto-captioning and real-time captioning. In 2023, accessibility will…

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  Meltwater - 2023 Marketing Trends...

  Able to Access

  Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Short Form Videos
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the definition of short-form video evolves, platforms are also introducing new…

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  Meltwater - 2023 Marketing Trends...

  Short Form Videos

  Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Brand Value
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved. Brands that invest in consumer intelligence, creative content, and responsive…

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  Meltwater - 2023 Marketing Trends...

  Brand Value

  Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Ad-Based Streaming Wins
  • Brands & Advertising
  • Emerging Technology
  • Entertainment

  Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…

  • N/A
  DENTSU - Media Trends ‘23

  Ad-Based Streaming Wins

  Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in…

  • Brands & Advertising
  • Emerging Technology
  • Entertainment
• Attention Brands & Advertising 2.0
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure their advertising's attention and use this information to find hidden…

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  DENTSU - Media Trends ‘23

  Attention Brands & Advertising 2.0

  Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking…

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information