Your trends

• Trend
  Category
  Summary
  Theme
  Report
• AI Influence
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  AI Influence. AI influencers are changing the game in influencer marketing, they offering unique opportunities for brands to engage with audiences in new and creative ways. By investing in the appeal and storytelling behind AI characters, brands can create meaningful connections and solve problems while complementing a spectrum of human…

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  OGILVY - Influencer Trends 2023

  AI Influence

  AI Influence. AI influencers are changing the game in influencer marketing, they offering unique opportunities for brands to engage with audiences in new and creative…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• TikTok is the trend
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into the platform's DNA and push boundaries can succeed, as seen…

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  OGILVY - Social Media Trends...

  TikTok is the trend

  TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Social Landscape Shakeup
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on the rise. Brands need to embrace channel-agnostic approaches and focus…

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  OGILVY - Social Media Trends...

  Social Landscape Shakeup

  Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Out With Uniformity
  • Brands & Advertising
  • Digital Platforms
  • Sustainability

  Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue to leverage successful formats, but also tailor content to each…

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  OGILVY - Social Media Trends...

  Out With Uniformity

  Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on…

  • Brands & Advertising
  • Digital Platforms
  • Sustainability
• Utility & Purpose
  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment

  Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and memorable value exchange through packaging, user incentives, or even product…

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  OGILVY - Social Media Trends...

  Utility & Purpose

  Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just…

  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment
• (Artificially) Intelligent Brands & Brands & Advertising
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  (Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only integrate the technology into their own processes, but brands will be able to put AI-powered functionalities into the hands of consumers and allow them to…

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  OGILVY - Social Media Trends...

  (Artificially) Intelligent Brands & Brands & Advertising

  (Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Influencer Management
  • Brands & Advertising
  • Emerging Technology
  • Sustainability

  Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust of influencers due to over-saturation of branded content. Brands and influencers will vet each other, ensuring brand values match and exploring co-produced content and exclusive…

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  Meltwater - 2023 Marketing Trends...

  Influencer Management

  Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust…

  • Brands & Advertising
  • Emerging Technology
  • Sustainability
• Death of 3rd Party Cookies
  • Brands & Advertising
  • Data Privacy
  • Global Challenges

  Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to 2024, marketers need to reconsider how to achieve success in online advertising, email marketing, brand awareness, and other initiatives. Gathering first-party data directly from customers…

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  Meltwater - 2023 Marketing Trends...

  Death of 3rd Party Cookies

  Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to…

  • Brands & Advertising
  • Data Privacy
  • Global Challenges
• As Seen On Social Media
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…

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  GWI - Connecting The Dots...

  As Seen On Social Media

  As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Small businesses cozy up to creators
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are reducing their discretionary spending on creator partnerships, opening up opportunities for brands with limited budgets to partner with top creators at lower cost. Director of…

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  Hootsuite - Social Media Trends...

  Small businesses cozy up to creators

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms