Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger audiences prefer more control, privacy, and authentic experiences, which can be delivered by communities and…
Communities on the Rise- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger audiences prefer more control, privacy, and authentic experiences, which can be delivered by communities and niche platforms. Brands can tap into this need by getting…
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BRAND WATCH - 2023 Digital...Communities on the Rise
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger… -
Short Trend Summary
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences.…
Multi-Format Content- Brands & Advertising
- Digital Platforms
- Emerging Technology
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences. Audio content, especially podcasts, is becoming increasingly popular with tech…
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BRAND WATCH - 2023 Digital...Multi-Format Content
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences.… -
Short Trend Summary
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid…
Real is Radical- Brands & Advertising
- Culture
- Fashion & Beauty
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid moments.
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Adobe Creative Trends ‘23Real is Radical
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing… -
Short Trend Summary
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have…
Animals and Infuencers- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have harnessed the charm of anime. Synthetic Influencers are also gaining…
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Adobe Creative Trends ‘23Animals and Infuencers
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet… -
Short Trend Summary
Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are embracing this by inviting consumers into product development processes and leveraging NFTs for consumers to…
Power to the People- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are embracing this by inviting consumers into product development processes and leveraging NFTs for consumers to invest in and shape the brand's direction. In the future,…
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MINTEL - Global Consumer TrendsPower to the People
Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are… -
Short Trend Summary
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This…
International Localism- Brands & Advertising
- Consumer Attitudes
- Sustainability
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This will involve collaborations with local artists, re-evaluating supply chains, and…
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MINTEL - Global Consumer TrendsInternational Localism
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by… -
Short Trend Summary
Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility, durability, and sustainability when evaluating products. In the next 5 years, consumers will increasingly support…
Intentional Spending- Brands & Advertising
- Consumer Attitudes
- Sustainability
Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility, durability, and sustainability when evaluating products. In the next 5 years, consumers will increasingly support purpose-driven brands that address long-term challenges faced by industries and…
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MINTEL - Global Consumer TrendsIntentional Spending
Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility,… -
Short Trend Summary
A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that sell products with a sleek presentation are challenged to adapt as consumers prioritize authenticity over…
Unapologetically Me- Brands & Advertising
- Digital Platforms
- Fashion & Beauty
A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that sell products with a sleek presentation are challenged to adapt as consumers prioritize authenticity over appearance.
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FORESIGHT FACTORY - Global TrendingUnapologetically Me
A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that… -
Short Trend Summary
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023, there will be challenges such as the rising cost of living, and brands are rising…
Naked Citizen- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023, there will be challenges such as the rising cost of living, and brands are rising to meet these challenges by offering initiatives like interest-free loans…
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FORESIGHT FACTORY - Global TrendingNaked Citizen
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023,… -
Short Trend Summary
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns…
Data As Currency- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns become more pressing. Brands are responding to this desire by…
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FORESIGHT FACTORY - Global TrendingData As Currency
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are…