Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming…
Light Relief- Brands & Advertising
- Lifestyle
- Sustainability
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming a pessimistic outlook into optimism with positive messaging and a…
- N/A
FORESIGHT FACTORY - Global TrendingLight Relief
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to… -
Short Trend Summary
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant…
Necessities & Home Spending- Brands & Advertising
- Consumer Attitudes
- Health & Wellness
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant in order to stay top of mind when consumers are…
- N/A
VERICAST - Predictions & Trends...Necessities & Home Spending
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may… -
Short Trend Summary
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant…
Coupon Comeback- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant ways.
- N/A
VERICAST - Predictions & Trends...Coupon Comeback
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to… -
Short Trend Summary
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out,…
Decreasing Loyalty- Brands & Advertising
- Consumer Attitudes
- Sustainability
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out, and preserving loyalty with services, promotions, and reward structures.
- N/A
VERICAST - Predictions & Trends...Decreasing Loyalty
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs… -
Short Trend Summary
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in the U.S. in 2023. This is due to consumer preference for cheaper options and improved…
Private Label Prominence- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in the U.S. in 2023. This is due to consumer preference for cheaper options and improved product launches by retailers, which have led to a potential…
- N/A
VERICAST - Predictions & Trends...Private Label Prominence
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in… -
Short Trend Summary
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips,…
Educator Brands & Brands & Advertising- Brands & Advertising
- Consumer Attitudes
- Health & Wellness
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips, healthcare providers will focus on customer service, and restaurants will…
- N/A
VERICAST - Predictions & Trends...Educator Brands & Brands & Advertising
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact,… -
Short Trend Summary
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel…
Actual Omnichannel- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.
- N/A
VERICAST - Predictions & Trends...Actual Omnichannel
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,… -
Short Trend Summary
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on…
Consumer Personalization- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…
- N/A
VERICAST - Predictions & Trends...Consumer Personalization
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to… -
Short Trend Summary
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud…
Martech Innovation- Brands & Advertising
- Digital Platforms
- Emerging Technology
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud software to drive efficiency as more people work from home.
- N/A
VERICAST - Predictions & Trends...Martech Innovation
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better… -
Short Trend Summary
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their…
Social Selling- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…
- N/A
VERICAST - Predictions & Trends...Social Selling
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.…