The fashion industry is experimenting with the metaverse and its artistic implications, leading to the popularity of metaverse-based fashion shows. Brands are appealing to customers for their novelty and innovation in virtual spaces.
This trend originates from the report:
TREND HUNTER - Trend Report 2073
Forward-thinking businesses are appealing to consumers, at first, for their novelty. When a brand is one of the few or first to do something, customers feel a sense of pride in attaching themselves to its innovations, as long as they have the potential to be ubiquitous..