The World Wide Ebb

The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of digital connection is moving towards the metaverse, Web3, with companies like Facebook and Tencent embracing it. However, trust remains a key issue that must be overcome.

This trend originates from the report:

GWI - Connecting The Dots 2023 - Global Trends

The World Wide Ebb. The use and perception of the internet and social media have reached a turning point. The time people spend online has plateaued, with an average of 6 hours and 43 minutes spent online through mobile, PC, laptop, or tablet, and there is a growing distrust of the information found online.

As a result, there is a shift towards the metaverse, where companies like Facebook, Tencent, Epic Games, and Roblox Corporation are looking to the future to establish a new stage of digital connection. However, this shift is not without challenges, particularly around trust, as people are becoming increasingly anxious and mistrustful of the information they find on the internet, leading to a decline in the number of people who trust major news publishers and a 14% increase in people taking steps to reduce their time on social media..