The Imitation Game
The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage of these tools. Brands are already experimenting with practical and novel applications, integrating them for both novelty value but also with some practical applications. Questions remain around ethics, royalties, and regulation in the AI space.
This trend originates from the report:
MOST CONTAGIOUS REPORT 2022 (‘23)
VC investor James Currier predicts three key developments in the near future, including a shift from AI programs offering singular solutions to more holistic suites, a shift from curation to creation, and the ease of use of these generative tech tools. Brands and agencies have started experimenting with the practical and novel applications of AI image generators, including creating bespoke mock-ups and refreshing existing creative platforms. The possibilities of AI image generators are only limited by one's imagination.
Although the technology holds great promise, there are still serious questions around ethics, creator royalties, and regulation in the AI space. The generative AI genie is now out of the bottle and the question remains, whose wishes will it choose to grant first? In conclusion, the rapid development of generative AI is on the verge of a major breakthrough and is capturing the public's imagination. Key players in the industry predict three major developments in the near future and brands are already experimenting with the practical and novel applications of AI image generators.
While the technology holds great promise, questions remain around ethics, royalties, and regulation. The future of AI image generators is uncertain but its possibilities are endless..