Creator Trends: Community & Participation
In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms of media from their favorite creators.
This trend originates from the report:
INSTAGRAM - Trends Report 2023
In 2023, mixed media will rule content creation. The next gen expects their favorite influencers to branch into new forms of media. For example, over 40% of Gen Z followers want to hear podcasts from their favorite social media creators in 2023.