Creator Trends: Community & Participation

In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms of media from their favorite creators.

This trend originates from the report:

INSTAGRAM - Trends Report 2023

In-person experiences will drive community between creators & Gen Z fans. Gen Z social media users are excited about realizing their digital relationships. Nearly a third of Gen Z users look forward to in-person experiences—like creator conventions and meet and greets—with their favorite influencers.

In 2023, mixed media will rule content creation. The next gen expects their favorite influencers to branch into new forms of media. For example, over 40% of Gen Z followers want to hear podcasts from their favorite social media creators in 2023.