Cosmetic toners are expected to include protective ingredients with anti-pollution benefits, as consumers become more knowledgeable and expect more from the skincare products they purchase. The demand is for high-quality ingredients and multifunctional formulations for effective results.
This trend originates from the report:
TREND HUNTER - Trend Report 2058
Now, some brands are incorporating ingredients into toners that are purported to protect the skin from pollution. As consumers gain more knowledge on the skincare industry, they're increasingly expecting more from the products they choose to purchase. Now, single-function products are no longer enough for the educated consumer--they expect that brands prioritize high-quality ingredients and multifunctional formulations for the most effective results.