Community Building

Community Building. Creating a sense of community is vital as we spend more and more time online and become disconnected from the geographies and institutions that used to shape our identities. The way we self-sort and identify in the modern world is by joining tribes and fandoms based on shared passions.

As of 2023, we expect to see an increase in the number of online community platforms that businesses will use to create spaces for their members. Because developing a great B2B community website is hard work, while online community platforms are providing businesses with options that allow them to have communities, online courses, paid memberships, and virtual events. And most importantly, they might be under the company’s branding, available across the web, iOS, and Android devices.

Through online communities, customers can communicate and are encouraged to stick with a certain brand, since participatory experiences reinforce loyalty. Apart from increasing retention, online communities can also help you understand your customers` wants and needs. By viewing what they are discussing directly on your servers, you do not need to monitor social media extensively in order to identify trends in social media.

85% OF MARKETERS AND COMMUNITY LEADERS BELIEVED THAT HAVING A BRANDED ONLINE COMMUNITY IS CRITICAL FOR IMPROVING CUSTOMER JOURNEY AND INCREASING TRUST. As of 2023, we expect to see an increase in the number of online community platforms that businesses will be used to create spaces for their members. Because developing a great B2B community website is hard work, while online community platforms are providing businesses with options that allow them to have communities, online courses, paid memberships, and virtual events.

And most importantly, they might be under the company’s branding, available across the web, iOS, and Android devices..