In 2023 the focus will shift from traditional investment assets like whisky, vintage watches and the popular classic cars to new alternatives. From heirloom brooches and cognacs to younger classic cars, people will be investing in less traditional assets that reflect their passions. Subtrends include investing in alcohol “malternatives”.
This trend originates from the report:
CATAWIKI x IPSOS - Trend_Report-2023
Heirloom Pieces. Classic pieces from the past such as the Cartier Love Bracelet and Hermès Kelly Bag continue to be successful investments. But in 2023, new pieces will join the ranks of future classics, such as the already iconic Bottega Veneta Cassette Bag or a vintage gem-embellished brooch.
According to Catawiki experts Amelie Lambert and Naomi Howard, buying an heirloom piece will work perfectly with next year’s layering trend, in which subtle classics will be combined with statement pieces. This will be the perfect opportunity to match a timeless Van Cleef & Arpels Alhambra with a chunky gold necklace. Affordable Quality.
Classic cars in pristine condition, at any price point, have always been a good investment. However, in uncertain times, some will look for quality classics at a more forgiving price range. Classic Cars Expert, Franco Vigorito says “people want to find a reasonably priced classic with performance, a nostalgic quality and low maintenance”.
German models, like the Volkswagen Golf GTI MK1, will be seen as great opportunities to invest. John Searle, Expert in Classic Motorcycles recognises this trend in the world of classic bikes as well. Lighter and more affordable bikes such as the 250cc Triumph Tiger Cub are rising in popularity faster than traditionally more sought-after and expensive counterparts; the Triumph Tiger 100 and T110.
Malternatives. Move over whisky – there are new spirits in town. The bottles to invest in next year will be cognac, armagnac and grappa.
Plus, they’re much more affordable than traditional investment spirits. Nicolas Heidrich, Expert in Spirits, states that “a good cognac from the ‘50s or ‘60s is still affordable today, but these are expected to double or quadruple in value. It reminds me of what whisky was like 10-15 years ago.
So now is the time to invest". According to Jeroen Koetsier, Expert in Spirits & Beers, keep your eyes open for investment worthy beers. Especially those that mature well and are brewed with old fashioned methods, such as Belgium and Dutch Abbey and Gueuze beers.
“High quality, scarce and traditionally brewed beers are becoming more popular. With previous auctions yielding up to €500 for one 75 cl bottle. Early adopters are now jumping on this bandwagon".