Alt Takes On The Metaverse

Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect their values. They are building worlds that reflect their ideas, and they are embracing virtual influencers to help them realize their dreams

This trend originates from the report:

INSTAGRAM - Trends Report 2023

Gen Z plans to build a more recognizable world. In the metaverse Gen Z can build worlds anew, and they expect to express their individuality and dedication to equity in digital spaces. For example, 67% of Gen Z users feel avatars should better reflect diverse body types, clothing, and skin tones in the coming year.

Virtual influencers offer real inspiration. Over half of Gen Z social media users plan to get fashion or beauty inspiration from digital avatars or influencers in 2023. For Gen Z, AI beauty and fashion continues to intrigue.