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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Tech-Integrated Fashion and Arts
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Art
    • Fashion
    • Technology
    • Consumer Attitudes
    • Emerging Technology
    • Sustainability

    Fashion and the arts are increasingly integrating technology, with wearable tech, AI-generated art, and immersive experiences gaining popularity, while sustainable and ethical practices are also on the rise.

    AstroTwins: 2025 trends report
    Tech-Integrated Fashion and Arts
    Fashion and the arts are increasingly integrating technology, with wearable tech, AI-generated art, and immersive experiences gaining popularity, while sustainable and ethical practices are also…
    Impact Areas Art, Fashion, Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Sustainability
  • Techno-Naturalism Symbiosis
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Agriculture
    • environmental sustainability
    • Food Tech
    • Emerging Technology
    • Food & Drink
    • Global Challenges

    Technology and nature will work in harmony, leveraging AI for sustainable solutions in agriculture, nutrition, and environmental management.

    McKinsey: Ultra violet femtech+futures+2035
    Techno-Naturalism Symbiosis
    Technology and nature will work in harmony, leveraging AI for sustainable solutions in agriculture, nutrition, and environmental management.
    Impact Areas Agriculture, environmental sustainability, Food Tech
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Emerging Technology, Food & Drink, Global Challenges
  • Textural Evolution: Sensory Design
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Accessibility
    • Material Science
    • Product Design
    • Sensory Marketing
    • User Interface Design
    • Business & Commerce
    • Culture
    • Sustainability

    Designers are incorporating tactile materials, organic forms, and multisensory experiences to create products and interfaces that evoke the natural world.

    D&AD: Trend report
    Textural Evolution: Sensory Design
    Designers are incorporating tactile materials, organic forms, and multisensory experiences to create products and interfaces that evoke the natural world.
    Impact Areas Accessibility, Material Science, Product Design, Sensory Marketing, User Interface Design
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • The “Good Enough” Life
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Employment
    • Housing Market
    • Mental Health
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are redefining success, prioritizing well-being and personal fulfillment over traditional milestones due to unattainable living standards.

    Dentsu: Creative trends 2025 fragment...
    The “Good Enough” Life
    Consumers are redefining success, prioritizing well-being and personal fulfillment over traditional milestones due to unattainable living standards.
    Impact Areas Consumer Spending, Employment, Housing Market, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • The Good Old Days: Nostalgia Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Marketing
    • Product Design
    • Brands & Advertising
    • Consumer Attitudes

    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.

    The Drawing Arm: Trend report...
    The Good Old Days: Nostalgia Marketing
    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
    Impact Areas Advertising, Branding, Marketing, Product Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • The Parent Trap
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Child Development
    • Education
    • Technology Industry
    • Youth Marketing
    • Consumer Attitudes
    • Cybersecurity
    • Family

    Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential shifts in youth-targeted marketing.

    Accenture: Life trends 2025
    The Parent Trap
    Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential…
    Impact Areas Child Development, Education, Technology Industry, Youth Marketing
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Cybersecurity, Family
  • The Power of Trust
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing communication
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.

    Ipsos: Global trends 10th anniversary...
    The Power of Trust
    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
    Impact Areas Brand Building, Consumer Behavior, Marketing communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • TikTok Drives Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Digital Advertising
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Culture
    • Digital Platforms

    TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.

    DCDX: Gen Z's top 25...
    TikTok Drives Culture
    TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.
    Impact Areas Content creation, Digital Advertising, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Digital Platforms
  • TikTok Nonprofit Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Social Media Marketing
    • Youth outreach
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

    HubSpot: Nonprofit marketing and fundraising...
    TikTok Nonprofit Growth
    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
    Impact Areas Audience Engagement, Social Media Marketing, Youth outreach
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Tofu Tourism
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage sector
    • Hospitality industry
    • Sustainable tourism
    • Consumer Attitudes
    • Food & Drink
    • Travel & Tourism

    Veganism influences travel choices, with increasing demand for vegan-friendly accommodations, tours, and dining options.

    Lemongrass: Travel trend report 2025
    Tofu Tourism
    Veganism influences travel choices, with increasing demand for vegan-friendly accommodations, tours, and dining options.
    Impact Areas Food and beverage sector, Hospitality industry, Sustainable tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Travel & Tourism
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