Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
Slowing Population Growth- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Market Growth
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
Kantar: Marketing trends 2025Slowing Population Growth
Declining population growth presents challenges for brand penetration and requires innovative growth strategies. -
Short Trend Summary
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
Smarter Spending & Value- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Packaged Goods
- Food retail
- Ready meals
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
Synergy: Ready meals 2025-2026 trend...Smarter Spending & Value
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals. -
Short Trend Summary
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
Smartwatches Dominate Women’s Wrists- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Retail channels
- Smartwatch manufacturers
- Traditional watch brands
- Business & Commerce
- Consumer Attitudes
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
Deloitte: Swiss watch industry insights...Smartwatches Dominate Women’s Wrists
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations. -
Short Trend Summary
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Sober Curiosity Movement- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol industry
- beverage industry
- Hospitality sector
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Kantar: The future of alcoholSober Curiosity Movement
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity. -
Short Trend Summary
E-commerce is becoming more social and interactive, with a focus on sustainability.
Social & Sustainable E-commerce- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Values-Driven Consumption
- E-commerce
- Logistics
- Retail
- Social Media
- Business & Commerce
- Sustainability
Abstrato Ventures: Macrotendencias 2024 2025Social & Sustainable E-commerce
E-commerce is becoming more social and interactive, with a focus on sustainability. -
Short Trend Summary
Social and sweepstakes casinos are gaining traction as a way to engage players in regulated markets and offer a more casual, risk-free gaming experience.
Social and Sweepstakes Casinos- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Values-Driven Consumption
- Market Access
- Player Acquisition
- Revenue Diversification
- Business & Commerce
- Digital Platforms
- Entertainment
Social and sweepstakes casinos are gaining traction as a way to engage players in regulated markets and offer a more casual, risk-free gaming experience.
Softswiss: iGaming Trends 2025Social and Sweepstakes Casinos
Social and sweepstakes casinos are gaining traction as a way to engage players in regulated markets and offer a more casual, risk-free gaming experience. -
Short Trend Summary
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
Social App Dominance Continues- The Power of Community and Connection
- Values-Driven Consumption
- Digital Advertising
- Social Media
- Social Messaging
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
Sensor Tower: State of mobile...Social App Dominance Continues
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies. -
Short Trend Summary
Individuals will leverage technology to challenge traditional power structures, promote social change, and empower marginalized communities.
Social Hacktivism Empowerment- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Decentralized Governance
- social justice
- Business & Commerce
- Culture
- Emerging Technology
Individuals will leverage technology to challenge traditional power structures, promote social change, and empower marginalized communities.
McKinsey: Ultra violet femtech+futures+2035Social Hacktivism Empowerment
Individuals will leverage technology to challenge traditional power structures, promote social change, and empower marginalized communities. -
Short Trend Summary
Demographic shifts, including an aging population, and a growing emphasis on social empowerment and well-being are reshaping societies and creating new investment themes.
Societal Transformation- The Power of Community and Connection
- Values-Driven Consumption
- Consumer goods
- Healthcare
- social justice
- Workplace Dynamics
- Culture
- Finance & Money
- Health & Wellness
Demographic shifts, including an aging population, and a growing emphasis on social empowerment and well-being are reshaping societies and creating new investment themes.
HSBC: GPB investment outlook new...Societal Transformation
Demographic shifts, including an aging population, and a growing emphasis on social empowerment and well-being are reshaping societies and creating new investment themes. -
Short Trend Summary
Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.
Solo Dining as Self-Care- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer Behavior
- Restaurants
- urban lifestyle
- Consumer Attitudes
- Food & Drink
- Lifestyle
Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.
Resy: Retrospective 2024Solo Dining as Self-Care
Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.