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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Durability as New Luxury
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • Marketing
    • Product Design
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.

    Red Antler: 2025 State of...
    Durability as New Luxury
    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
    Impact Areas Consumer Behavior, Marketing, Product Design, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Elevated Non-Alcoholic Beverages
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • bars
    • beverage industry
    • Consumer Behavior
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.

    Resy: Retrospective 2024
    Elevated Non-Alcoholic Beverages
    Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
    Impact Areas bars, beverage industry, Consumer Behavior, Restaurants
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Solo Dining as Self-Care
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer Behavior
    • Restaurants
    • urban lifestyle
    • Consumer Attitudes
    • Food & Drink
    • Lifestyle

    Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.

    Resy: Retrospective 2024
    Solo Dining as Self-Care
    Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.
    Impact Areas Consumer Behavior, Restaurants, urban lifestyle
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Lifestyle
  • Climate Change Risks and Opportunities
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • All Asset Classes
    • Commodities
    • Equities
    • Fixed income
    • Real estate
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Climate change is creating both risks and opportunities for investors, with varying impacts across different asset classes and sectors.

    Robeco: 5 year expected returns...
    Climate Change Risks and Opportunities
    Climate change is creating both risks and opportunities for investors, with varying impacts across different asset classes and sectors.
    Impact Areas All Asset Classes, Commodities, Equities, Fixed income, Real estate
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Ethical AI Governance
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI development
    • Brand Reputation
    • Consumer Trust
    • Data Privacy
    • Cybersecurity
    • Data & Privacy
    • Emerging Technology

    As AI becomes more integrated, ethical considerations and transparency are crucial for building and maintaining consumer trust.

    Publicis Media: Future FWD 2025
    Ethical AI Governance
    As AI becomes more integrated, ethical considerations and transparency are crucial for building and maintaining consumer trust.
    Impact Areas AI development, Brand Reputation, Consumer Trust, Data Privacy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Cybersecurity, Data & Privacy, Emerging Technology
  • EV Adoption Journey
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Automotive
    • Consumer Behavior
    • Sustainability
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Despite the hype, EV adoption faces challenges related to cost, convenience, and charging infrastructure. OEMs need to address these concerns and provide clear value propositions to drive wider adoption.

    Publicis Sapient: Guide to next...
    EV Adoption Journey
    Despite the hype, EV adoption faces challenges related to cost, convenience, and charging infrastructure. OEMs need to address these concerns and provide clear value propositions…
    Impact Areas Automotive, Consumer Behavior, Sustainability
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Resource Scarcity Drives Innovation
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Climate change adaptation
    • Disaster Risk Reduction
    • Renewable Energy
    • Sustainable Construction
    • Water Management
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Growing resource scarcity is pushing innovation in infrastructure towards sustainable and resilient solutions.

    PwC: Capital project and infrastructure...
    Resource Scarcity Drives Innovation
    Growing resource scarcity is pushing innovation in infrastructure towards sustainable and resilient solutions.
    Impact Areas Climate change adaptation, Disaster Risk Reduction, Renewable Energy, Sustainable Construction, Water Management
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Declining Customer Loyalty
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Banking
    • Food Service
    • Hospitality
    • Internet Service Providers
    • Retail
    • Utilities
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.

    Qualtrics: 2025 Consumer Trends Report
    Declining Customer Loyalty
    Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after…
    Impact Areas Banking, Food Service, Hospitality, Internet Service Providers, Retail, Utilities
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Back to Basics CX
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • All industries
    • Business & Commerce
    • Consumer Attitudes

    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.

    Qualtrics: 2025 Consumer Trends Report
    Back to Basics CX
    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
    Impact Areas All industries
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Ethical PR Practices
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Reputation
    • Corporate Social Responsibility
    • Public trust
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.

    PR Lab: Public relations trends...
    Ethical PR Practices
    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.
    Impact Areas Brand Reputation, Corporate Social Responsibility, Public trust
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
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