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Trends Themes The Blurring of Physical and Digital Realities

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The Blurring of Physical and Digital Realities 159
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Open NFC Fuels Wallet Competition
    • The Blurring of Physical and Digital Realities
    • Banking
    • Digital Wallets
    • Mobile Payments
    • Retail
    • Business & Commerce
    • Emerging Technology

    Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.

    Juniper: Top 10 fintech payments...
    Open NFC Fuels Wallet Competition
    Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.
    Impact Areas Banking, Digital Wallets, Mobile Payments, Retail
    Themes The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Personalized Customization Demand
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Food and beverage
    • Healthcare
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Demand for personalized products and services continues to grow, driven by AI and 3D printing.

    Abstrato Ventures: Macrotendencias 2024 2025
    Personalized Customization Demand
    Demand for personalized products and services continues to grow, driven by AI and 3D printing.
    Impact Areas Food and beverage, Healthcare, Manufacturing, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Personalized Flying Experiences
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Airlines
    • In-flight entertainment
    • Passenger experience
    • Business & Commerce
    • Emerging Technology
    • Travel & Tourism

    Airlines are leveraging technology to offer highly personalized in-flight entertainment and services tailored to individual passenger preferences.

    Amadeus: Globetrender travel trends 2025
    Personalized Flying Experiences
    Airlines are leveraging technology to offer highly personalized in-flight entertainment and services tailored to individual passenger preferences.
    Impact Areas Airlines, In-flight entertainment, Passenger experience
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Travel & Tourism
  • Phygital Community Building
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • brand activations
    • Community Building
    • Social Media
    • Consumer Attitudes
    • Culture
    • Digital Platforms

    Consumers are seeking authentic, tactile community experiences, driving a resurgence of real-world meetups and a shift towards platforms that prioritize genuine connection.

    House Captain: StratTape Vol. 2
    Phygital Community Building
    Consumers are seeking authentic, tactile community experiences, driving a resurgence of real-world meetups and a shift towards platforms that prioritize genuine connection.
    Impact Areas brand activations, Community Building, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Digital Platforms
  • Polyfunctional Robotics
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Healthcare
    • Logistics
    • Manufacturing
    • Business & Commerce
    • Emerging Technology

    Robots capable of performing multiple tasks, increasing flexibility and efficiency in various industries.

    Gartner: 2025 top tech trends
    Polyfunctional Robotics
    Robots capable of performing multiple tasks, increasing flexibility and efficiency in various industries.
    Impact Areas Healthcare, Logistics, Manufacturing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Realverse Emergence
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Entertainment
    • Human-Computer Interaction
    • Marketing
    • Social Interaction
    • Culture
    • Digital Platforms
    • Emerging Technology

    The lines between physical and digital realities are blurring, with increasing interest in immersive experiences and synthetic humans.

    Juan Isaza: Tendencias 2025
    Realverse Emergence
    The lines between physical and digital realities are blurring, with increasing interest in immersive experiences and synthetic humans.
    Impact Areas Entertainment, Human-Computer Interaction, Marketing, Social Interaction
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Culture, Digital Platforms, Emerging Technology
  • Redefined Hedonism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Entertainment
    • Experiential Marketing
    • Food and beverage industry
    • Sensory Design
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.

    Kantar: The future of alcohol
    Redefined Hedonism
    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain…
    Impact Areas Entertainment, Experiential Marketing, Food and beverage industry, Sensory Design
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Culture, Lifestyle
  • Relationships Industry
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Entertainment
    • Mental Health
    • Social Networking
    • Technology
    • Business & Commerce
    • Consumer Attitudes
    • Intimacy

    Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.

    Foresight Factory: Trending 2025
    Relationships Industry
    Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.
    Impact Areas Entertainment, Mental Health, Social Networking, Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Intimacy
  • Resurgence of Traditional Channels
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Content Marketing
    • Event Marketing
    • Brands & Advertising
    • Business & Commerce

    Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.

    B2B Group: B2b media in...
    Resurgence of Traditional Channels
    Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.
    Impact Areas Advertising, Content Marketing, Event Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce
  • Retail Media Reshapes
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Media Buying
    • Retail
    • Shopper Data
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.

    Dentsu: The year of impact...
    Retail Media Reshapes
    Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
    Impact Areas Advertising, E-commerce, Media Buying, Retail, Shopper Data
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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