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Short Trend Summary
Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential shifts in youth-targeted marketing.
The Parent Trap- Navigating Global Uncertainty
- Values-Driven Consumption
- Child Development
- Education
- Technology Industry
- Youth Marketing
- Consumer Attitudes
- Cybersecurity
- Family
Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential shifts in youth-targeted marketing.
Accenture: Life trends 2025The Parent Trap
Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential…
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Short Trend Summary
Consumers are redefining success, prioritizing well-being and personal fulfillment over traditional milestones due to unattainable living standards.
The “Good Enough” Life- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Spending
- Employment
- Housing Market
- Mental Health
- Consumer Attitudes
- Finance & Money
- Lifestyle
Consumers are redefining success, prioritizing well-being and personal fulfillment over traditional milestones due to unattainable living standards.
Dentsu: Creative trends 2025 fragment...The “Good Enough” Life
Consumers are redefining success, prioritizing well-being and personal fulfillment over traditional milestones due to unattainable living standards. 
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Short Trend Summary
A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.
Testosterone Fury- Navigating Global Uncertainty
- The Power of Community and Connection
- Gender Relations
- Political Polarization
- Social Activism
- Workplace Dynamics
- Consumer Attitudes
- Culture
A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.
Juan Isaza: Tendencias 2025Testosterone Fury
A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity. 
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Short Trend Summary
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Technowonder and Worry- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Data Privacy
- Labor Market
- Technological Development
- Consumer Attitudes
- Data & Privacy
- Emerging Technology
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Ipsos: Global trends 10th anniversary...Technowonder and Worry
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs. 
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Short Trend Summary
Tech billionaires are exerting greater political influence, while nationalism and ideological divides are intensifying, leading to debates over freedom of speech and technological regulation.
Tech-Driven Political Landscape- AI-Driven Transformation
- Navigating Global Uncertainty
- Politics
- Social Discourse
- Technology Policy
- Business & Commerce
- Emerging Technology
- Government & Politics
Tech billionaires are exerting greater political influence, while nationalism and ideological divides are intensifying, leading to debates over freedom of speech and technological regulation.
AstroTwins: 2025 trends reportTech-Driven Political Landscape
Tech billionaires are exerting greater political influence, while nationalism and ideological divides are intensifying, leading to debates over freedom of speech and technological regulation. 
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Short Trend Summary
Wealthy families are increasingly concerned about taxation and political stability, seeking safe havens and adapting their wealth management strategies accordingly.
Taxation and Political Stability- Navigating Global Uncertainty
- Global Mobility
- Investment strategies
- Wealth Management
- Business & Commerce
- Finance & Money
- Government & Politics
Wealthy families are increasingly concerned about taxation and political stability, seeking safe havens and adapting their wealth management strategies accordingly.
Julius Bar: Family barometer 2024Taxation and Political Stability
Wealthy families are increasingly concerned about taxation and political stability, seeking safe havens and adapting their wealth management strategies accordingly. 
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Short Trend Summary
The potential for increased tariffs, particularly on China and potentially other countries, poses a significant risk to global trade and economic growth.
Tariff and Trade Uncertainty- Navigating Global Uncertainty
- Equity Markets
- FX markets
- Global Trade
- Inflation
- Business & Commerce
- Finance & Money
- Government & Politics
The potential for increased tariffs, particularly on China and potentially other countries, poses a significant risk to global trade and economic growth.
Goldman Sachs: Markets outlook 2025...Tariff and Trade Uncertainty
The potential for increased tariffs, particularly on China and potentially other countries, poses a significant risk to global trade and economic growth. 
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Short Trend Summary
Despite economic challenges, demand for luxury goods remains steady, with continued growth expected across various categories.
Sustained Luxury Demand- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Spending
- Economic forecasting
- Luxury retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Despite economic challenges, demand for luxury goods remains steady, with continued growth expected across various categories.
Ipsos: Snapchat exploring trends in...Sustained Luxury Demand
Despite economic challenges, demand for luxury goods remains steady, with continued growth expected across various categories. 
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Short Trend Summary
The US dollar is expected to remain strong, driven by robust US growth, trade uncertainty, and capital flows favoring the US.
Sustained Dollar Strength- Navigating Global Uncertainty
- Currency markets
- International Trade
- Investment flows
- Business & Commerce
- Finance & Money
The US dollar is expected to remain strong, driven by robust US growth, trade uncertainty, and capital flows favoring the US.
Goldman Sachs: Markets outlook 2025...Sustained Dollar Strength
The US dollar is expected to remain strong, driven by robust US growth, trade uncertainty, and capital flows favoring the US. 
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Short Trend Summary
Sustainability is becoming a key driver, with companies focusing on environmental responsibility and resource optimization.
Sustainable Pharma Practices- Navigating Global Uncertainty
- Values-Driven Consumption
- Environmental Impact
- Pharmaceutical Operations
- Supply Chain Management
- Business & Commerce
- Health & Wellness
- Sustainability
Sustainability is becoming a key driver, with companies focusing on environmental responsibility and resource optimization.
ASPID: Trends pharma 2025Sustainable Pharma Practices
Sustainability is becoming a key driver, with companies focusing on environmental responsibility and resource optimization. 
