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Trends Themes Navigating Global Uncertainty

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Navigating Global Uncertainty 391
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Prioritized Essential Spending
    • Navigating Global Uncertainty
    • Entertainment
    • Grocery Retail
    • Non-Food Retail
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.

    AlixPartners: 2025 global consumer outlook
    Prioritized Essential Spending
    Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.
    Impact Areas Entertainment, Grocery Retail, Non-Food Retail, Restaurants
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Home Entertainment Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Entertainment
    • Media
    • Streaming Services
    • Consumer Attitudes
    • Entertainment

    The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.

    AlixPartners: 2025 global consumer outlook
    Home Entertainment Growth
    The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
    Impact Areas Entertainment, Media, Streaming Services
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Consumer Attitudes, Entertainment
  • Retail Bifurcation
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Discount Retailers
    • Retail
    • Value Retailers
    • Business & Commerce
    • Consumer Attitudes

    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.

    AlixPartners: 2025 global consumer outlook
    Retail Bifurcation
    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.
    Impact Areas Consumer goods, Discount Retailers, Retail, Value Retailers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • AI Adaptation Imperative
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Human resources
    • Organizational Development
    • Workforce Management
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Organizations must adapt to AI's rapid integration into workflows, addressing workforce anxiety while maximizing AI's potential for productivity gains.

    AIHR: HR trends report 2025
    AI Adaptation Imperative
    Organizations must adapt to AI's rapid integration into workflows, addressing workforce anxiety while maximizing AI's potential for productivity gains.
    Impact Areas Human resources, Organizational Development, Workforce Management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Blue and New-Collar Boom
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Employee Value Proposition
    • Talent Acquisition
    • Workforce Planning
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Gen Z's preference for stable, skilled trades and the rise of high-tech "new-collar" jobs are reshaping the labor market, requiring organizations to adapt their talent strategies.

    AIHR: HR trends report 2025
    Blue and New-Collar Boom
    Gen Z's preference for stable, skilled trades and the rise of high-tech "new-collar" jobs are reshaping the labor market, requiring organizations to adapt their talent…
    Impact Areas Employee Value Proposition, Talent Acquisition, Workforce Planning
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Blended Living Movement
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Hospitality
    • Real estate
    • Travel
    • Workplace
    • Lifestyle
    • The Workplace
    • Travel & Tourism

    The lines between work and leisure are blurring, leading to a demand for flexible accommodations and services that cater to blended lifestyles.

    Accor: The new quality of...
    Blended Living Movement
    The lines between work and leisure are blurring, leading to a demand for flexible accommodations and services that cater to blended lifestyles.
    Impact Areas Hospitality, Real estate, Travel, Workplace
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Lifestyle, The Workplace, Travel & Tourism
  • Streaming Video Evolution
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Streaming Services
    • Television
    • Business & Commerce
    • Entertainment

    The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.

    Activate Consulting: Technology and media...
    Streaming Video Evolution
    The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.
    Impact Areas Advertising, Streaming Services, Television
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Global Retail App Expansion
    • Navigating Global Uncertainty
    • E-commerce
    • Mobile Commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.

    Sensor Tower: State of mobile...
    Global Retail App Expansion
    Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
    Impact Areas E-commerce, Mobile Commerce, Retail
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes
  • Digital Fatigue Impacts Streaming
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Entertainment
    • OTT Advertising
    • Video Streaming
    • Business & Commerce
    • Consumer Attitudes
    • Entertainment

    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.

    Sensor Tower: State of mobile...
    Digital Fatigue Impacts Streaming
    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.
    Impact Areas Entertainment, OTT Advertising, Video Streaming
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Entertainment
  • Mobile Travel Apps Thrive
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Tourism
    • Transportation
    • Travel
    • Digital Platforms
    • Travel & Tourism

    Travel apps continue to grow in downloads and time spent as mobile becomes an essential part of the travel experience, despite rising travel costs.

    Sensor Tower: State of mobile...
    Mobile Travel Apps Thrive
    Travel apps continue to grow in downloads and time spent as mobile becomes an essential part of the travel experience, despite rising travel costs.
    Impact Areas Tourism, Transportation, Travel
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Digital Platforms, Travel & Tourism
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