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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed.
Demographic Shifts Shape Spending- Navigating Global Uncertainty
- Education
- Healthcare
- Retirement Planning
- Social Services
- Business & Commerce
- Global Challenges
Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed.
PwC: Capital project and infrastructure...Demographic Shifts Shape Spending
Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed.
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Short Trend Summary
Individuals and organizations are increasingly concerned about security in both physical and digital realms.
Demand for Security- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Cybersecurity
- Data Privacy
- Financial Services
- Personal Safety
- Cybersecurity
- Emerging Technology
Individuals and organizations are increasingly concerned about security in both physical and digital realms.
Juan Isaza: Tendencias 2025Demand for Security
Individuals and organizations are increasingly concerned about security in both physical and digital realms. 
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Short Trend Summary
The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses.
Delayed Investment Cycle- Navigating Global Uncertainty
- Business Confidence
- Global economy
- Investment
- Business & Commerce
- Finance & Money
- Government & Politics
The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses.
Allianz: Global economic outlook 2024-2025Delayed Investment Cycle
The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses. 
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Short Trend Summary
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.
Deglobalization Continues- Navigating Global Uncertainty
- Global Trade
- Manufacturing
- National Security
- Supply Chains
- Business & Commerce
- Finance & Money
- Global Challenges
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.
UBS: Year ahead 2025Deglobalization Continues
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities. 
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Short Trend Summary
Decentralized finance (DeFi) is experiencing a resurgence, driven by a shift towards sustainable yields, real-world use cases, and increased regulatory clarity.
DeFi Resurgence and Evolution- Navigating Global Uncertainty
- Values-Driven Consumption
- Decentralized Exchanges (DEXs)
- Decentralized Finance (DeFi)
- Financial Services
- Business & Commerce
- Finance & Money
Decentralized finance (DeFi) is experiencing a resurgence, driven by a shift towards sustainable yields, real-world use cases, and increased regulatory clarity.
Coinbase: 2025 crypto market outlookDeFi Resurgence and Evolution
Decentralized finance (DeFi) is experiencing a resurgence, driven by a shift towards sustainable yields, real-world use cases, and increased regulatory clarity. 
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Short Trend Summary
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes.
Deepfake Threat Escalation- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Cybersecurity
- Public trust
- Social Media
- Cybersecurity
- Emerging Technology
- Media & Information
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes.
Infotech: AI trends 2025Deepfake Threat Escalation
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes. 
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Short Trend Summary
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.
Declining Well-being Indicators- Navigating Global Uncertainty
- The Power of Community and Connection
- Mental Health
- Public Health
- Social Cohesion
- Culture
- Health & Wellness
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.
OECD: How's Life 2024Declining Well-being Indicators
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines. 
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Short Trend Summary
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Declining Trust in News- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Journalism
- Politics
- Public Relations
- Brands & Advertising
- Media & Information
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Ipsos: What the future newsDeclining Trust in News
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands. 
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Short Trend Summary
Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.
Declining Operational Grants- Navigating Global Uncertainty
- The Power of Community and Connection
- Financial Health of Nonprofits
- Grantmaking Effectiveness
- Nonprofit Sustainability
- Business & Commerce
- Finance & Money
Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.
Family Philanthropy: Trends 2025 results...Declining Operational Grants
Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants. 
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Short Trend Summary
Global inflation is steadily decreasing, with advanced economies projected to reach their targets sooner than emerging markets and developing economies.
Declining Global Inflation- Navigating Global Uncertainty
- Economic Growth
- Financial Markets
- Monetary Policy
- Business & Commerce
- Finance & Money
Global inflation is steadily decreasing, with advanced economies projected to reach their targets sooner than emerging markets and developing economies.
IMF: Annual report 2024Declining Global Inflation
Global inflation is steadily decreasing, with advanced economies projected to reach their targets sooner than emerging markets and developing economies. 
