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Trends Themes Navigating Global Uncertainty

Your trends

Navigating Global Uncertainty 391
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Frontier Tourism Expansion
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Adventure tourism
    • Environment
    • Remote destinations
    • Global Challenges
    • Travel & Tourism

    Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.

    Lemongrass: Travel trend report 2025
    Frontier Tourism Expansion
    Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
    • Global Challenges
    • Travel & Tourism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Adventure tourism, Environment, Remote destinations
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
  • Free News Consumption Dominates
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Digital Media
    • Journalism
    • Newspapers
    • Business & Commerce
    • Media & Information

    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.

    Ipsos: What the future news
    Free News Consumption Dominates
    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
    • Business & Commerce
    • Media & Information
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Advertising, Digital Media, Journalism, Newspapers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Media & Information
  • Fractured Globalization
    • Navigating Global Uncertainty
    • Brand strategy
    • Geopolitics
    • International Trade
    • Business & Commerce
    • Consumer Attitudes
    • Government & Politics

    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.

    Ipsos: Global trends 10th anniversary...
    Fractured Globalization
    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
    • Business & Commerce
    • Consumer Attitudes
    • Government & Politics
    • Navigating Global Uncertainty
    Impact Areas Brand strategy, Geopolitics, International Trade
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Government & Politics
  • Fourth Industrial Revolution Arrival
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Artificial Intelligence
    • Energy
    • Space Exploration
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    The Fourth Industrial Revolution is upon us, driven by advancements in renewable energy, AI, and other technologies, with Uranus and Pluto's trines creating peak opportunities for innovation.

    AstroTwins: 2025 trends report
    Fourth Industrial Revolution Arrival
    The Fourth Industrial Revolution is upon us, driven by advancements in renewable energy, AI, and other technologies, with Uranus and Pluto's trines creating peak opportunities…
    • Business & Commerce
    • Emerging Technology
    • Global Challenges
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    Impact Areas Artificial Intelligence, Energy, Space Exploration
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Focus on Human Capital
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Education
    • Human resources
    • Training
    • Business & Commerce
    • The Workplace

    The importance of human capital is increasing, with a focus on upskilling, reskilling, and fostering a culture of innovation.

    Firjan: Report macrotendencias 2025 2026
    Focus on Human Capital
    The importance of human capital is increasing, with a focus on upskilling, reskilling, and fostering a culture of innovation.
    • Business & Commerce
    • The Workplace
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    Impact Areas Education, Human resources, Training
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Flexible Business Models
    • Navigating Global Uncertainty
    • Business Strategy
    • Destination Development
    • Market Diversification
    • Risk management
    • Business & Commerce
    • Travel & Tourism

    The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.

    Google: NextGen travelers and destinations
    Flexible Business Models
    The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.
    • Business & Commerce
    • Travel & Tourism
    • Navigating Global Uncertainty
    Impact Areas Business Strategy, Destination Development, Market Diversification, Risk management
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Travel & Tourism
  • Fiscal Sustainability Challenges
    • Navigating Global Uncertainty
    • Fiscal policy
    • Government Debt
    • Public spending
    • Tax revenues
    • Finance & Money
    • Global Challenges
    • Government & Politics

    Governments face significant fiscal challenges from higher debt levels and increasing spending pressures, requiring stronger efforts to contain spending, enhance revenues, and improve budgetary frameworks.

    OECD: Outlook report turning the...
    Fiscal Sustainability Challenges
    Governments face significant fiscal challenges from higher debt levels and increasing spending pressures, requiring stronger efforts to contain spending, enhance revenues, and improve budgetary frameworks.
    • Finance & Money
    • Global Challenges
    • Government & Politics
    • Navigating Global Uncertainty
    Impact Areas Fiscal policy, Government Debt, Public spending, Tax revenues
    Themes Navigating Global Uncertainty
    Categories Finance & Money, Global Challenges, Government & Politics
  • Fiscal Policy Dominance
    • Navigating Global Uncertainty
    • Economic Growth
    • Government Debt
    • Interest rates
    • Private sector investment
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Government spending and borrowing are increasingly driving market dynamics, overshadowing monetary policy.

    NatWest: The year ahead 2025
    Fiscal Policy Dominance
    Government spending and borrowing are increasingly driving market dynamics, overshadowing monetary policy.
    • Business & Commerce
    • Finance & Money
    • Government & Politics
    • Navigating Global Uncertainty
    Impact Areas Economic Growth, Government Debt, Interest rates, Private sector investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Fiscal Activism Replaces Austerity
    • Navigating Global Uncertainty
    • Economic Growth
    • Government spending
    • Inflation
    • Infrastructure development
    • Technology Investment
    • Finance & Money
    • Global Challenges
    • Government & Politics

    Governments are shifting from austerity to fiscal activism, prioritizing investment in infrastructure, technology, and national security.

    J.P. Morgan: Ltcma report
    Fiscal Activism Replaces Austerity
    Governments are shifting from austerity to fiscal activism, prioritizing investment in infrastructure, technology, and national security.
    • Finance & Money
    • Global Challenges
    • Government & Politics
    • Navigating Global Uncertainty
    Impact Areas Economic Growth, Government spending, Inflation, Infrastructure development, Technology Investment
    Themes Navigating Global Uncertainty
    Categories Finance & Money, Global Challenges, Government & Politics
  • Fintech Valuation Compression
    • Navigating Global Uncertainty
    • Fintech
    • Mergers and Acquisitions
    • Venture capital
    • Business & Commerce
    • Finance & Money

    Fintech valuations have declined, creating opportunities for acquirers seeking consolidation.

    CB Insights: Tech trends 2025
    Fintech Valuation Compression
    Fintech valuations have declined, creating opportunities for acquirers seeking consolidation.
    • Business & Commerce
    • Finance & Money
    • Navigating Global Uncertainty
    Impact Areas Fintech, Mergers and Acquisitions, Venture capital
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
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