Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
Nostalgic Flavor Resurgence- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Classic soft drinks
- Dessert-inspired profiles
- Retro-inspired beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
Synergy: Soft drinks and non-alcoholic...Nostalgic Flavor Resurgence
Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
-
Short Trend Summary
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
Beyond Subscriber Growth- AI-Driven Transformation
- Navigating Global Uncertainty
- Streaming Services
- Telecommunications
- Business & Commerce
- Digital Platforms
- Entertainment
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
Publicis Sapient: Guide to next...Beyond Subscriber Growth
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom. 
-
Short Trend Summary
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI.
Diversified Security Crucial- AI-Driven Transformation
- Navigating Global Uncertainty
- AI Implementation
- Cloud infrastructure
- Data Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI.
Publicis Sapient: Guide to Next...Diversified Security Crucial
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI. 
-
Short Trend Summary
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
Steady Global E&M Growth- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Advertising
- Connectivity
- Consumer Spending
- Brands & Advertising
- Business & Commerce
- Entertainment
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
PwC: Global entertainment & media...Steady Global E&M Growth
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions. 
-
Short Trend Summary
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
OTT Video Streaming Growth- AI-Driven Transformation
- Experiences Over Material Goods
- Navigating Global Uncertainty
- Advertising
- Content creation
- Streaming platforms
- Brands & Advertising
- Business & Commerce
- Entertainment
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
PwC: Global entertainment & media...OTT Video Streaming Growth
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD). 
-
Short Trend Summary
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
Nostalgia and Comfort- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Alcoholic beverages
- Food and beverage industry
- Non-alcoholic beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
Synergy: Alcohol 2025-2026 trend reportNostalgia and Comfort
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks. 
-
Short Trend Summary
Banks must adapt to a lower interest rate environment in 2025, focusing on innovation, cost reduction, and enhanced customer experience to maintain profitability.
Lower Interest Rate Environment- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- Financial Services
- Business & Commerce
- Finance & Money
Banks must adapt to a lower interest rate environment in 2025, focusing on innovation, cost reduction, and enhanced customer experience to maintain profitability.
Publicis Sapient: Guide to next...Lower Interest Rate Environment
Banks must adapt to a lower interest rate environment in 2025, focusing on innovation, cost reduction, and enhanced customer experience to maintain profitability. 
-
Short Trend Summary
AI adoption is rapidly increasing in financial services, with a focus on risk management and compliance, but also raising concerns about fraud and security.
AI Adoption Accelerates- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- Compliance
- Risk management
- Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
AI adoption is rapidly increasing in financial services, with a focus on risk management and compliance, but also raising concerns about fraud and security.
Publicis Sapient: Guide to next...AI Adoption Accelerates
AI adoption is rapidly increasing in financial services, with a focus on risk management and compliance, but also raising concerns about fraud and security. 
-
Short Trend Summary
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.
Building Operational Resilience- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- Business Continuity
- Security
- Business & Commerce
- Cybersecurity
- Finance & Money
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.
Publicis Sapient: Guide to next...Building Operational Resilience
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services. 
-
Short Trend Summary
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.
Economic Headwinds Drive Reinvention- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- Manufacturing
- Retail
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.
Publicis Sapient: Guide to Next...Economic Headwinds Drive Reinvention
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs. 
