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Trends Themes Experiences Over Material Goods

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Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Purposeful and Regenerative Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community tourism
    • Environmental conservation
    • Sustainable development
    • Culture
    • Global Challenges
    • Travel & Tourism

    Travelers are increasingly seeking purpose-driven experiences that positively impact local communities and the environment.

    Euronews: 2025 travel trend report
    Purposeful and Regenerative Travel
    Travelers are increasingly seeking purpose-driven experiences that positively impact local communities and the environment.
    Impact Areas Community tourism, Environmental conservation, Sustainable development
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Global Challenges, Travel & Tourism
  • Scenic Rail Travel Revival
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Destination accessibility
    • Sustainable tourism
    • Transportation
    • Global Challenges
    • Sustainability
    • Travel & Tourism

    Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.

    Euronews: 2025 travel trend report
    Scenic Rail Travel Revival
    Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
    Impact Areas Destination accessibility, Sustainable tourism, Transportation
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Sustainability, Travel & Tourism
  • Cosmic Getaways Soar
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Niche tourism
    • Night sky preservation
    • Space Exploration
    • Culture
    • Travel & Tourism

    Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events.

    Euronews: Travel 2025 travel trend...
    Cosmic Getaways Soar
    Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events.
    Impact Areas Niche tourism, Night sky preservation, Space Exploration
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Travel & Tourism
  • Detour Destinations Rising
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Local economies
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.

    Expedia: Unpack 25, the trends...
    Detour Destinations Rising
    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
    Impact Areas Hospitality, Local economies, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Goods Getaways Growing
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Experiential tourism
    • Local businesses
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.

    Expedia: Unpack 25, the trends...
    Goods Getaways Growing
    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
    Impact Areas Experiential tourism, Local businesses, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • JOMO Travel Prioritized
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Hospitality
    • Mental Health
    • Wellness tourism
    • Health & Wellness
    • Lifestyle
    • Travel & Tourism

    Travelers are embracing the 'Joy Of Missing Out' (JOMO) by seeking relaxing and secluded vacations.

    Expedia: Unpack 25, the trends...
    JOMO Travel Prioritized
    Travelers are embracing the 'Joy Of Missing Out' (JOMO) by seeking relaxing and secluded vacations.
    Impact Areas Hospitality, Mental Health, Wellness tourism
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle, Travel & Tourism
  • Set-Jetting Influences Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Film industry
    • Tourism
    • Entertainment
    • Travel & Tourism

    Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.

    Expedia: Unpack 25, the trends...
    Set-Jetting Influences Travel
    Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
    Impact Areas Destination marketing, Film industry, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Entertainment, Travel & Tourism
  • Optimism and Uplifting Spaces
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Commercial
    • Education
    • Healthcare
    • Hospitality
    • Residential
    • Culture
    • The Home
    • The Workplace

    A growing desire for brighter, more positive spaces reflecting optimism and a need for change.

    Dulux: International colour trends 2025
    Optimism and Uplifting Spaces
    A growing desire for brighter, more positive spaces reflecting optimism and a need for change.
    Impact Areas Commercial, Education, Healthcare, Hospitality, Residential
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, The Home, The Workplace
  • Celebrating Cultural Heritage
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Hospitality
    • Tourism
    • Consumer Attitudes
    • Culture

    Embracing diverse cultural influences and celebrating unique identities through design.

    Dulux: International colour trends 2025
    Celebrating Cultural Heritage
    Embracing diverse cultural influences and celebrating unique identities through design.
    Impact Areas Community Development, Hospitality, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • YouTube’s Resurgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Connected TV
    • Content Strategy
    • Video Marketing
    • YouTube
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.

    Digital Voices: The State of...
    YouTube’s Resurgence
    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
    Impact Areas Connected TV, Content Strategy, Video Marketing, YouTube
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
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