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Trends Themes Authenticity and Transparency Reign Supreme

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Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Rise of Conversational Commerce
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Conversion Optimization
    • Customer Engagement
    • Messaging Apps
    • Personalized Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.

    Smartly: Digital Advertising Trends 2025
    Rise of Conversational Commerce
    Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.
    Impact Areas Conversion Optimization, Customer Engagement, Messaging Apps, Personalized Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rise of Content Creators
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

    Meta: Rethinking media mix effectiveness
    Rise of Content Creators
    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
    Impact Areas Advertising, E-commerce, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rise of Brainrot Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

    Webby: 2025 trend report its...
    Rise of Brainrot Culture
    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.
    Impact Areas Advertising, Brand strategy, Content creation, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Rewilding the Web
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Digital Marketing
    • online communities
    • Social Media
    • Culture
    • Digital Platforms

    A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.

    Mørning: The age of relevance
    Rewilding the Web
    A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.
    Impact Areas Content creation, Digital Marketing, online communities, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms
  • Resurgence of Local News
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Civic Engagement
    • Digital Media
    • Journalism
    • Local Communities
    • Business & Commerce
    • Media & Information

    Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.

    Ipsos: What the future news
    Resurgence of Local News
    Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
    Impact Areas Civic Engagement, Digital Media, Journalism, Local Communities
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Media & Information
  • Responsible Metaverse Governance
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Digital governance
    • Metaverse development
    • Technology ethics
    • Cybersecurity
    • Emerging Technology
    • Government & Politics

    Establishing ethical governance frameworks for the metaverse, emphasizing stakeholder engagement, transparency, and regulatory compliance.

    World Economic Forum: Responsible metaverse...
    Responsible Metaverse Governance
    Establishing ethical governance frameworks for the metaverse, emphasizing stakeholder engagement, transparency, and regulatory compliance.
    Impact Areas Digital governance, Metaverse development, Technology ethics
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Cybersecurity, Emerging Technology, Government & Politics
  • Responsible Influence Grows
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Influencer marketing
    • Social Responsibility
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.

    Kolsquare: Trends report 2025
    Responsible Influence Grows
    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.
    Impact Areas Advertising, Influencer marketing, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Responsible Gambling as Core Value
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Reputation
    • Industry Sustainability
    • Player Protection
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Responsible gambling is evolving from a regulatory requirement to a core business strategy, crucial for building player trust and ensuring long-term sustainability.

    Softswiss: iGaming Trends 2025
    Responsible Gambling as Core Value
    Responsible gambling is evolving from a regulatory requirement to a core business strategy, crucial for building player trust and ensuring long-term sustainability.
    Impact Areas Brand Reputation, Industry Sustainability, Player Protection
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Responsible AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Donor engagement
    • Nonprofit operations
    • Service delivery
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.

    HubSpot: Nonprofit marketing and fundraising...
    Responsible AI Adoption
    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.
    Impact Areas Donor engagement, Nonprofit operations, Service delivery
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Relevance Drives Purchase
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.

    WARC: TikTok unlocking business impact...
    Relevance Drives Purchase
    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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