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Trends Themes Authenticity and Transparency Reign Supreme

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Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Filtered Focus
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Customer service
    • E-commerce
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.

    Euromonitor: Top global consumer trends...
    Filtered Focus
    Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
    Impact Areas Customer service, E-commerce, Marketing, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • AI Ambivalent
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI
    • Customer service
    • Data Security
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.

    Euromonitor: Top global consumer trends...
    AI Ambivalent
    Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.
    Impact Areas AI, Customer service, Data Security, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Offbeat Alternatives Rise
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Emerging destinations
    • Tourism marketing
    • Travel planning
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are increasingly seeking 'off-the-beaten-track' destinations, prioritizing unique experiences and affordability over crowded hotspots.

    Euronews: 2025 travel trend report
    Offbeat Alternatives Rise
    Travelers are increasingly seeking 'off-the-beaten-track' destinations, prioritizing unique experiences and affordability over crowded hotspots.
    Impact Areas Emerging destinations, Tourism marketing, Travel planning
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Detour Destinations Rising
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Local economies
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.

    Expedia: Unpack 25, the trends...
    Detour Destinations Rising
    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
    Impact Areas Hospitality, Local economies, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Goods Getaways Growing
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Experiential tourism
    • Local businesses
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.

    Expedia: Unpack 25, the trends...
    Goods Getaways Growing
    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
    Impact Areas Experiential tourism, Local businesses, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Human-Centric and Artisanal Design
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Architecture
    • Interior Design
    • Material Science
    • Culture
    • Lifestyle
    • The Home

    A focus on human connection, craftsmanship, and natural materials in design.

    Dulux: International colour trends 2025
    Human-Centric and Artisanal Design
    A focus on human connection, craftsmanship, and natural materials in design.
    Impact Areas Architecture, Interior Design, Material Science
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Lifestyle, The Home
  • B2B Influencer Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • B2B Marketing
    • Lead Generation
    • LinkedIn
    • Thought Leadership
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.

    Digital Voices: The State of...
    B2B Influencer Growth
    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.
    Impact Areas B2B Marketing, Lead Generation, LinkedIn, Thought Leadership
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok as Search Engine
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Gen Z
    • Search Engine Optimization
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.

    Digital Voices: The State of...
    TikTok as Search Engine
    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
    Impact Areas Brand Discovery, Gen Z, Search Engine Optimization, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Evolving Consumer Purchase Path
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Social Media
    • Television
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.

    DISQO: Consumer trends 2025 report
    Evolving Consumer Purchase Path
    The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.
    Impact Areas Advertising, Marketing, Social Media, Television
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Experiential Brand Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Management
    • Customer Experience
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Personal experience with a brand is the most significant factor influencing brand perception and loyalty.

    DISQO: Consumer trends 2025 report
    Experiential Brand Loyalty
    Personal experience with a brand is the most significant factor influencing brand perception and loyalty.
    Impact Areas Brand Management, Customer Experience, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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