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Trends Themes Authenticity and Transparency Reign Supreme

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Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Niche Power
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Partnerships
    • Community Building
    • Content creation
    • Influencer marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.

    Dentsu: The year of impact...
    Niche Power
    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.
    Impact Areas Brand Partnerships, Community Building, Content creation, Influencer marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Offbeat Alternatives Rise
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Emerging destinations
    • Tourism marketing
    • Travel planning
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are increasingly seeking 'off-the-beaten-track' destinations, prioritizing unique experiences and affordability over crowded hotspots.

    Euronews: 2025 travel trend report
    Offbeat Alternatives Rise
    Travelers are increasingly seeking 'off-the-beaten-track' destinations, prioritizing unique experiences and affordability over crowded hotspots.
    Impact Areas Emerging destinations, Tourism marketing, Travel planning
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Omnipresent Wellness
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Beauty and Personal Care
    • Food and beverage
    • Healthcare
    • Lifestyle
    • Consumer Attitudes
    • Health & Wellness

    Wellness is becoming a holistic consideration across all consumer purchasing decisions.

    Statista: Consumer trends 2025
    Omnipresent Wellness
    Wellness is becoming a holistic consideration across all consumer purchasing decisions.
    Impact Areas Beauty and Personal Care, Food and beverage, Healthcare, Lifestyle
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Onchain Ecosystem Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Decentralized Exchanges (DEXs)
    • Decentralized Finance (DeFi)
    • Prediction Markets
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    The shift from "web3" to "onchain" reflects a growing focus on fundamental value and the development of a robust onchain ecosystem.

    Coinbase: 2025 crypto market outlook
    Onchain Ecosystem Growth
    The shift from "web3" to "onchain" reflects a growing focus on fundamental value and the development of a robust onchain ecosystem.
    Impact Areas Decentralized Exchanges (DEXs), Decentralized Finance (DeFi), Prediction Markets
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Open Mobile Ecosystems
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • App Stores
    • Mobile Game Development
    • Mobile Gaming
    • Business & Commerce
    • Digital Platforms
    • Government & Politics

    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.

    Newzoo: Global Games Market Report
    Open Mobile Ecosystems
    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.
    Impact Areas App Stores, Mobile Game Development, Mobile Gaming
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Government & Politics
  • Open-Source Trend Reporting
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Knowledge Management
    • Market Research
    • Trend Forecasting
    • Business & Commerce
    • Digital Platforms
    • Media & Information

    Collaborative trend analysis is gaining traction, with an emphasis on open access and community contribution.

    Karma: 2025
    Open-Source Trend Reporting
    Collaborative trend analysis is gaining traction, with an emphasis on open access and community contribution.
    Impact Areas Knowledge Management, Market Research, Trend Forecasting
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Media & Information
  • Open-Source vs. Closed LLMs
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI
    • LLMs
    • Open Source
    • Software Development
    • Business & Commerce
    • Emerging Technology

    While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.

    CB Insights: Tech trends 2025
    Open-Source vs. Closed LLMs
    While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
    Impact Areas AI, LLMs, Open Source, Software Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Emerging Technology
  • Organic Product Placement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Digital Advertising
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.

    Sked Social: Trends Report 2025
    Organic Product Placement
    Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.
    Impact Areas Content creation, Digital Advertising, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Outbound Engagement with Creators
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.

    Hootsuite: Social trends 2025
    Outbound Engagement with Creators
    Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.
    Impact Areas Community Building, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Media Consumption
    • Platform Partnerships
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
    Impact Areas Content Licensing, Generative AI, Media Consumption, Platform Partnerships, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Digital Platforms, Emerging Technology
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