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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI Impact and Limits
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Energy consumption
    • Labor markets
    • Technology sector
    • Cybersecurity
    • Emerging Technology
    • Global Challenges

    Artificial intelligence is expected to continue transforming industries, but faces challenges related to energy consumption and societal concerns.

    Barclays: Outlook 2025
    AI Impact and Limits
    Artificial intelligence is expected to continue transforming industries, but faces challenges related to energy consumption and societal concerns.
    Impact Areas Energy consumption, Labor markets, Technology sector
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Cybersecurity, Emerging Technology, Global Challenges
  • Commerce Media Expansion
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • CPG
    • Data management
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Commerce media is evolving beyond retail, leveraging first-party data for broader advertising opportunities.

    Basis Technologies: Reality check the...
    Commerce Media Expansion
    Commerce media is evolving beyond retail, leveraging first-party data for broader advertising opportunities.
    Impact Areas Advertising, CPG, Data management, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • CTV Realization
    • AI-Driven Transformation
    • Advertising
    • Entertainment
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Connected TV (CTV) is maturing, offering improved addressability, targeting, and programmatic inventory.

    Basis Technologies: Reality check the...
    CTV Realization
    Connected TV (CTV) is maturing, offering improved addressability, targeting, and programmatic inventory.
    Impact Areas Advertising, Entertainment, Media
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Account-Based Everything (ABE)
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Customer Success
    • Marketing
    • Product Development
    • Sales
    • Brands & Advertising
    • Business & Commerce

    ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.

    B2B Group: B2b media in...
    Account-Based Everything (ABE)
    ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
    Impact Areas Customer Success, Marketing, Product Development, Sales
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Resurgence of Traditional Channels
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Content Marketing
    • Event Marketing
    • Brands & Advertising
    • Business & Commerce

    Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.

    B2B Group: B2b media in...
    Resurgence of Traditional Channels
    Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.
    Impact Areas Advertising, Content Marketing, Event Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce
  • AI Value Realization
    • AI-Driven Transformation
    • Business Operations
    • Finance
    • Technology
    • Business & Commerce
    • Emerging Technology

    AI adoption requires business process changes to generate significant value, with early adopters seeing potential EBITDA increases up to 20%.

    Bain: Technology report
    AI Value Realization
    AI adoption requires business process changes to generate significant value, with early adopters seeing potential EBITDA increases up to 20%.
    Impact Areas Business Operations, Finance, Technology
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Tech Incumbent Resilience
    • AI-Driven Transformation
    • Competition
    • Investment
    • Technology Industry
    • Business & Commerce
    • Emerging Technology

    Top tech companies maintain market dominance due to scale effects, strategic self-disruption, and early adoption of disruptive trends.

    Bain: Technology report
    Tech Incumbent Resilience
    Top tech companies maintain market dominance due to scale effects, strategic self-disruption, and early adoption of disruptive trends.
    Impact Areas Competition, Investment, Technology Industry
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Rise of Sovereign AI
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • AI development
    • Data Centers
    • Geopolitics
    • Cybersecurity
    • Emerging Technology
    • Government & Politics

    Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.

    Bain: Technology report
    Rise of Sovereign AI
    Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.
    Impact Areas AI development, Data Centers, Geopolitics
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Cybersecurity, Emerging Technology, Government & Politics
  • AI’s Impact on Business Functions
    • AI-Driven Transformation
    • Back Office
    • Customer Support
    • Sales & Marketing
    • Software Development
    • Business & Commerce
    • Emerging Technology

    Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.

    Bain: Technology report
    AI’s Impact on Business Functions
    Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.
    Impact Areas Back Office, Customer Support, Sales & Marketing, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI Reshapes Computing Landscape
    • AI-Driven Transformation
    • Data Centers
    • Edge Computing
    • Energy
    • Supply Chains
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models.

    Bain: Technology report
    AI Reshapes Computing Landscape
    AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models.
    Impact Areas Data Centers, Edge Computing, Energy, Supply Chains
    Themes AI-Driven Transformation
    Categories Business & Commerce, Cybersecurity, Emerging Technology
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