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Trends Themes AI-Driven Transformation

Your trends

AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Content Partnership Gold Rush
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content Licensing
    • Generative AI
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.

    Dentsu: The year of impact...
    Content Partnership Gold Rush
    Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.
    • Business & Commerce
    • Digital Platforms
    • Entertainment
    • AI-Driven Transformation
    • The Power of Community and Connection
    Impact Areas Content Licensing, Generative AI, Streaming Services
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Commerce Media Expansion
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • CPG
    • Data management
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Commerce media is evolving beyond retail, leveraging first-party data for broader advertising opportunities.

    Basis Technologies: Reality check the...
    Commerce Media Expansion
    Commerce media is evolving beyond retail, leveraging first-party data for broader advertising opportunities.
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas Advertising, CPG, Data management, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Commerce Media Expansion
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.

    WARC: The future of media...
    Commerce Media Expansion
    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and…
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Cloud Streaming for Metaverse Access
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Accessibility
    • Cloud Computing
    • User Experience
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Cloud-based rendering and streaming are becoming the preferred access method for industrial metaverse applications, enabling access from less powerful devices.

    Siemens: Industrial Metaverse Research Study
    Cloud Streaming for Metaverse Access
    Cloud-based rendering and streaming are becoming the preferred access method for industrial metaverse applications, enabling access from less powerful devices.
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas Accessibility, Cloud Computing, User Experience
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Cloud Storage Adoption
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Collaboration
    • Data Storage
    • File Sharing
    • Business & Commerce
    • Data & Privacy
    • Digital Platforms

    Cloud storage services are becoming increasingly popular, with Google Drive leading the way, and a growing number of users accessing paid subscriptions for additional storage and features.

    OFCOM: Online nation 2024
    Cloud Storage Adoption
    Cloud storage services are becoming increasingly popular, with Google Drive leading the way, and a growing number of users accessing paid subscriptions for additional storage…
    • Business & Commerce
    • Data & Privacy
    • Digital Platforms
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Collaboration, Data Storage, File Sharing
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Data & Privacy, Digital Platforms
  • Cloud ERP Driving Digitalization
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Operations
    • Data management
    • IT Infrastructure
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Cloud migration, particularly for ERP systems, is revitalizing digital transformation initiatives, offering enhanced security, scalability, and flexibility.

    Aptean: F&B industry report UK&I...
    Cloud ERP Driving Digitalization
    Cloud migration, particularly for ERP systems, is revitalizing digital transformation initiatives, offering enhanced security, scalability, and flexibility.
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Business Operations, Data management, IT Infrastructure
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Cheaper Space Access Fuels Investment
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Propulsion Systems
    • Satellite Technology
    • Space Infrastructure
    • Space Tech
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Decreasing launch costs are driving increased investment in space tech, including satellites, propulsion systems, and space infrastructure.

    CB Insights: Tech trends 2025
    Cheaper Space Access Fuels Investment
    Decreasing launch costs are driving increased investment in space tech, including satellites, propulsion systems, and space infrastructure.
    • Business & Commerce
    • Emerging Technology
    • Finance & Money
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Propulsion Systems, Satellite Technology, Space Infrastructure, Space Tech
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Cellular Reprogramming
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Biotechnology
    • Healthcare
    • Longevity
    • Business & Commerce
    • Emerging Technology
    • Health & Wellness

    Epigenetic reprogramming is emerging as a key approach in longevity tech, aiming to reverse cellular aging and extend healthy lifespans.

    CB Insights: Game changers 2025
    Cellular Reprogramming
    Epigenetic reprogramming is emerging as a key approach in longevity tech, aiming to reverse cellular aging and extend healthy lifespans.
    • Business & Commerce
    • Emerging Technology
    • Health & Wellness
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Biotechnology, Healthcare, Longevity
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Health & Wellness
  • Cautious AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI development
    • Customer service
    • Data Privacy
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.

    Nielsen: Guide to 2025 mid-year...
    Cautious AI Adoption
    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas AI development, Customer service, Data Privacy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • Capital vs. Labor Dynamics
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Employment
    • Income Inequality
    • Monetary Policy Effectiveness
    • Technological innovation
    • Wage growth
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    The power dynamic between capital and labor is shifting, with implications for wage growth, income inequality, and the effectiveness of monetary policy.

    Robeco: 5 year expected returns...
    Capital vs. Labor Dynamics
    The power dynamic between capital and labor is shifting, with implications for wage growth, income inequality, and the effectiveness of monetary policy.
    • Business & Commerce
    • Emerging Technology
    • Finance & Money
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Employment, Income Inequality, Monetary Policy Effectiveness, Technological innovation, Wage growth
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Finance & Money
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