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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Evolving Search Landscape
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Artificial Intelligence
    • Digital Marketing
    • Search Engine Optimization (SEO)
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to adapt their SEO strategies.

    WARC: The future of media...
    Evolving Search Landscape
    Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to…
    Impact Areas Artificial Intelligence, Digital Marketing, Search Engine Optimization (SEO)
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
  • Evolving Retail Media Networks
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.

    Kantar: Marketing trends 2025
    Evolving Retail Media Networks
    Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Evolving Online Safety Concerns
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Digital Literacy
    • Elections
    • Online Safety
    • Public Discourse
    • Cybersecurity
    • Media & Information

    Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.

    OFCOM: Online nation 2024
    Evolving Online Safety Concerns
    Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.
    Impact Areas Digital Literacy, Elections, Online Safety, Public Discourse
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Cybersecurity, Media & Information
  • Evolving Mobility Disrupts Auto
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Auto Insurance
    • Automotive industry
    • Transportation
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    New mobility models, including EVs, AVs, and shared mobility, are transforming the auto insurance landscape.

    McKinsey: Global insurance report 2025
    Evolving Mobility Disrupts Auto
    New mobility models, including EVs, AVs, and shared mobility, are transforming the auto insurance landscape.
    Impact Areas Auto Insurance, Automotive industry, Transportation
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Evolving Media Trust
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Media Credibility
    • News Consumption
    • Public Discourse
    • Social Media
    • Cybersecurity
    • Emerging Technology
    • Media & Information

    Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content.

    Ezra Eeman: Wayfinder trends 2025
    Evolving Media Trust
    Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content.
    Impact Areas Media Credibility, News Consumption, Public Discourse, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Cybersecurity, Emerging Technology, Media & Information
  • Evolving Investment Landscapes
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Alternative Investments
    • Real estate
    • Space Economy
    • Sports
    • Streaming
    • Urban Development
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification.

    J.P. Morgan: Outlook 2025 building...
    Evolving Investment Landscapes
    New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification.
    Impact Areas Alternative Investments, Real estate, Space Economy, Sports, Streaming, Urban Development
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Evolving DDoS Attacks
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Network infrastructure
    • Online services
    • Web applications
    • Business & Commerce
    • Cybersecurity

    Distributed denial of service (DDoS) attacks are evolving, with a shift towards more stealthy application-layer attacks and the emergence of new threats like loop attacks.

    Microsoft: Digital Defense Report 2024
    Evolving DDoS Attacks
    Distributed denial of service (DDoS) attacks are evolving, with a shift towards more stealthy application-layer attacks and the emergence of new threats like loop attacks.
    Impact Areas Network infrastructure, Online services, Web applications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity
  • Evolving B2B Events
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Engagement
    • Event Marketing
    • Lead Generation
    • Business & Commerce
    • Digital Platforms

    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.

    B2B Group: B2b media in...
    Evolving B2B Events
    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.
    Impact Areas Customer Engagement, Event Marketing, Lead Generation
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Evolving Audience Measurement
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Audience Measurement
    • Data Analytics
    • Regulation
    • Brands & Advertising
    • Data & Privacy
    • Media & Information

    Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.

    Kantar: 2025 media trends and...
    Evolving Audience Measurement
    Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
    Impact Areas Advertising, Audience Measurement, Data Analytics, Regulation
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Data & Privacy, Media & Information
  • Evolving AI Governance in Law
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Client Confidentiality
    • Data Security
    • Intellectual Property
    • Risk management
    • Business & Commerce
    • Cybersecurity
    • Data & Privacy

    AI governance in law firms is still developing, with larger firms having more established policies and dedicated teams.

    International Bar Association: AI and...
    Evolving AI Governance in Law
    AI governance in law firms is still developing, with larger firms having more established policies and dedicated teams.
    Impact Areas Client Confidentiality, Data Security, Intellectual Property, Risk management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Data & Privacy
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