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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • MSME AI Adoption Lag
    • AI-Driven Transformation
    • Cloud Computing
    • Small and Medium Businesses
    • Technology Adoption
    • Business & Commerce
    • Emerging Technology

    MSMEs face significant barriers to AI adoption, including cost, lack of skills, and skepticism, resulting in lower adoption rates compared to larger companies.

    G7: Driving factors and challenges...
    MSME AI Adoption Lag
    MSMEs face significant barriers to AI adoption, including cost, lack of skills, and skepticism, resulting in lower adoption rates compared to larger companies.
    Impact Areas Cloud Computing, Small and Medium Businesses, Technology Adoption
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Modular GenAI Systems
    • AI-Driven Transformation
    • Cybersecurity
    • Data management
    • Software Development
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Organizations are moving away from standalone LLMs to integrated, modular GenAI systems for enhanced control and governance.

    SPGMI: Big picture 2025 GenAI
    Modular GenAI Systems
    Organizations are moving away from standalone LLMs to integrated, modular GenAI systems for enhanced control and governance.
    Impact Areas Cybersecurity, Data management, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Modernization for Operational Efficiency
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Agriculture
    • Digital Systems
    • Energy Infrastructure
    • Smart Grids
    • Business & Commerce
    • Global Challenges

    Modernizing outdated infrastructure, both physical and digital, is crucial for integrating renewables and achieving cost savings.

    Publicis Sapient: 5 trends shaping...
    Modernization for Operational Efficiency
    Modernizing outdated infrastructure, both physical and digital, is crucial for integrating renewables and achieving cost savings.
    Impact Areas Agriculture, Digital Systems, Energy Infrastructure, Smart Grids
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Global Challenges
  • Mobile Health and Fitness Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Digital Fitness
    • Health & Fitness
    • Medical Tracking
    • Telehealth
    • Business & Commerce
    • Health & Wellness

    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.

    Sensor Tower: State of mobile...
    Mobile Health and Fitness Growth
    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.
    Impact Areas Digital Fitness, Health & Fitness, Medical Tracking, Telehealth
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Health & Wellness
  • Million Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Brand Loyalty
    • Customer Experience
    • Customer service
    • Messaging Platforms
    • Personalized Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.

    Dentsu: The year of impact...
    Million Micro-Moments
    AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
    Impact Areas Brand Loyalty, Customer Experience, Customer service, Messaging Platforms, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Million Media Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Brand Loyalty
    • Customer service
    • Personalized Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.

    Dentsu: The year of impact...
    Million Media Micro-Moments
    AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
    Impact Areas Brand Loyalty, Customer service, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Million Media Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Loyalty
    • Customer Relationship Management
    • Personalized Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    AI is creating more micro-moments for personalized brand interactions, requiring brands to maximize one-to-one engagement and build relationships.

    Dentsu: The year of impact...
    Million Media Micro-Moments
    AI is creating more micro-moments for personalized brand interactions, requiring brands to maximize one-to-one engagement and build relationships.
    Impact Areas Brand Loyalty, Customer Relationship Management, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Metaverse Interoperability
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Data management
    • Software Development
    • User Experience
    • Cybersecurity
    • Digital Platforms
    • Emerging Technology

    Ensuring seamless interoperability between different metaverse platforms and technologies, fostering a cohesive and interconnected virtual world.

    World Economic Forum: Responsible metaverse...
    Metaverse Interoperability
    Ensuring seamless interoperability between different metaverse platforms and technologies, fostering a cohesive and interconnected virtual world.
    Impact Areas Data management, Software Development, User Experience
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Cybersecurity, Digital Platforms, Emerging Technology
  • Messaging for Business Growth
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Communication
    • Customer service
    • Marketing
    • Sales
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.

    Meta: Rethinking media mix effectiveness
    Messaging for Business Growth
    Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.
    Impact Areas Communication, Customer service, Marketing, Sales
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Martech and Loyalty Tech Merge
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Customer Loyalty
    • Data management
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.

    Forrester: Predictions 2025 B2C CX
    Martech and Loyalty Tech Merge
    Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.
    Impact Areas Customer Loyalty, Data management, Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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