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Trends Subcategories Travel Trends

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Repurposed City Design
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Architecture
    • Sustainable development
    • Urban planning
    • Global Challenges
    • Sustainability
    • Travel & Tourism

    Urban design prioritizes sustainability and livability, repurposing existing structures and integrating nature into cityscapes.

    Lemongrass: Travel trend report 2025
    Repurposed City Design
    Urban design prioritizes sustainability and livability, repurposing existing structures and integrating nature into cityscapes.
    Impact Areas Architecture, Sustainable development, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Global Challenges, Sustainability, Travel & Tourism
  • Anti-Tourism Backlash
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Destinations
    • Local Communities
    • Tourism industry
    • Global Challenges
    • Travel & Tourism

    Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.

    Lemongrass: Travel trend report 2025
    Anti-Tourism Backlash
    Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.
    Impact Areas Destinations, Local Communities, Tourism industry
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
  • Adventure Tourism on the Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Outdoor Recreation
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.

    Hilton: 2025 trends report
    Adventure Tourism on the Rise
    Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.
    Impact Areas Hospitality, Outdoor Recreation, Tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Sleep Tourism 2.0 Evolves
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Technology
    • Wellness
    • Health & Wellness
    • Travel & Tourism

    The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.

    Hilton: 2025 trends report
    Sleep Tourism 2.0 Evolves
    The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.
    Impact Areas Hospitality, Technology, Wellness
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Health & Wellness, Travel & Tourism
  • Nostalgia Drives Time Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Food & Beverage
    • Hospitality
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.

    Hilton: 2025 trends report
    Nostalgia Drives Time Travel
    Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.
    Impact Areas Entertainment, Food & Beverage, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Slow Travel Gains Momentum
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Local Communities
    • Tourism
    • Culture
    • Sustainability
    • Travel & Tourism

    Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.

    Hilton: 2025 trends report
    Slow Travel Gains Momentum
    Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.
    Impact Areas Hospitality, Local Communities, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Culture, Sustainability, Travel & Tourism
  • Gen Alpha Influences Travel
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Family Travel
    • Hospitality
    • Technology
    • Consumer Attitudes
    • Family
    • Travel & Tourism

    Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.

    Hilton: 2025 trends report
    Gen Alpha Influences Travel
    Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
    Impact Areas Family Travel, Hospitality, Technology
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Family, Travel & Tourism
  • MeMooners Reshape Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Activities
    • Dining
    • Hospitality
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.

    Hilton: 2025 trends report
    MeMooners Reshape Travel
    Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.
    Impact Areas Activities, Dining, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Foodies Drive Culinary Travel
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food & Beverage
    • Hospitality
    • Tourism
    • Food & Drink
    • Travel & Tourism

    Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.

    Hilton: 2025 trends report
    Foodies Drive Culinary Travel
    Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.
    Impact Areas Food & Beverage, Hospitality, Tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Food & Drink, Travel & Tourism
  • Luxury Travel Reshapes Industry
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Experiences
    • Hospitality
    • Luxury Goods
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Luxury travelers continue to influence travel trends, prioritizing unique experiences and driving demand for high-end accommodations.

    Hilton: 2025 trends report
    Luxury Travel Reshapes Industry
    Luxury travelers continue to influence travel trends, prioritizing unique experiences and driving demand for high-end accommodations.
    Impact Areas Experiences, Hospitality, Luxury Goods
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
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