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Trends Subcategories Trade & Commerce

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • FMCG Dominance
    • Values-Driven Consumption
    • Advertising
    • FMCG
    • Retail
    • Brands & Advertising
    • Business & Commerce

    Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.

    Nielsen: Ad Intel Q4 International...
    FMCG Dominance
    Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.
    Impact Areas Advertising, FMCG, Retail
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Global Retail App Expansion
    • Navigating Global Uncertainty
    • E-commerce
    • Mobile Commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.

    Sensor Tower: State of mobile...
    Global Retail App Expansion
    Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
    Impact Areas E-commerce, Mobile Commerce, Retail
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes
  • Goods Getaways Growing
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Experiential tourism
    • Local businesses
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.

    Expedia: Unpack 25, the trends...
    Goods Getaways Growing
    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
    Impact Areas Experiential tourism, Local businesses, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Homeshoring and Manufacturing Growth
    • Navigating Global Uncertainty
    • Economic Growth
    • Investment
    • Small and Mid-cap Companies
    • US Manufacturing
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    The trend of onshoring manufacturing is gaining momentum, driven by political support and a focus on boosting domestic production.

    Fidelity: Outlook 2025
    Homeshoring and Manufacturing Growth
    The trend of onshoring manufacturing is gaining momentum, driven by political support and a focus on boosting domestic production.
    Impact Areas Economic Growth, Investment, Small and Mid-cap Companies, US Manufacturing
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Hostile World Order
    • Navigating Global Uncertainty
    • Domestic Politics
    • Global Trade
    • Immigration
    • International Relations
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Rising geopolitical tensions and nationalistic sentiments are creating a more hostile and fragmented global landscape.

    Juan Isaza: Tendencias 2025
    Hostile World Order
    Rising geopolitical tensions and nationalistic sentiments are creating a more hostile and fragmented global landscape.
    Impact Areas Domestic Politics, Global Trade, Immigration, International Relations
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Hyperconnected Consumers
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • E-commerce
    • Marketing
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.

    Meta: BR plan & go...
    Hyperconnected Consumers
    Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
    Impact Areas Customer Experience, E-commerce, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • Hyperconnected Consumers
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer service
    • E-commerce
    • Marketing
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.

    Meta: MX Plan & Go...
    Hyperconnected Consumers
    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
    Impact Areas Customer service, E-commerce, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • Live Events Experience Enhancement
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Exhibitions
    • Live Events
    • Music
    • Sports
    • Business & Commerce
    • Entertainment

    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.

    Activate Consulting: Technology and media...
    Live Events Experience Enhancement
    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.
    Impact Areas Exhibitions, Live Events, Music, Sports
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Livestream Commerce Growth
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Building
    • E-commerce
    • Social Commerce
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.

    Kantar: Marketing trends 2025
    Livestream Commerce Growth
    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
    Impact Areas Brand Building, E-commerce, Social Commerce
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Moderating Inflation
    • Navigating Global Uncertainty
    • Commodity markets
    • Consumer Prices
    • G20 countries
    • Labor markets
    • Business & Commerce
    • Finance & Money

    Inflation is projected to continue declining, with headline inflation in the G20 expected to fall to 3.3% in 2025, aided by lower commodity prices and easing service price inflation.

    OECD: Outlook report turning the...
    Moderating Inflation
    Inflation is projected to continue declining, with headline inflation in the G20 expected to fall to 3.3% in 2025, aided by lower commodity prices and…
    Impact Areas Commodity markets, Consumer Prices, G20 countries, Labor markets
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
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