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Trends Subcategories Social Media

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • TikTok Shop Explosive Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • E-commerce
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.

    Coefficient Capital: Consumer trends 2025
    TikTok Shop Explosive Growth
    TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.
    Impact Areas Advertising, E-commerce, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Fun Food Indulgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food and beverage
    • Marketing
    • Restaurants
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Food & Drink

    Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.

    Coefficient Capital: Consumer trends 2025
    Fun Food Indulgence
    Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
    Impact Areas Food and beverage, Marketing, Restaurants, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Food & Drink
  • Grassroots Fashion Influence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Fashion
    • Retail
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.

    The RealReal: Resale Report 2024
    Grassroots Fashion Influence
    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
    Impact Areas Fashion, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Democratization of Vintage Fashion
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Resale Market
    • Social Media
    • Vintage Fashion
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Vintage designer pieces are becoming more accessible due to social media and online marketplaces, breaking down exclusivity.

    The RealReal: Resale Report 2024
    Democratization of Vintage Fashion
    Vintage designer pieces are becoming more accessible due to social media and online marketplaces, breaking down exclusivity.
    Impact Areas Resale Market, Social Media, Vintage Fashion
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Social Media Driven Moments
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Consumer Behavior
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.

    Tracksuit: Track record 2024
    Social Media Driven Moments
    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
    Impact Areas Brand awareness, Consumer Behavior, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Gear Tracking and Preferences
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fitness technology
    • Sportswear industry
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.

    Strava: Year in Sport the...
    Gear Tracking and Preferences
    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
    Impact Areas Consumer Behavior, Fitness technology, Sportswear industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Movement Makers: Art for Change
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Healthcare
    • Marketing
    • Social Activism
    • Brands & Advertising
    • Culture
    • Media & Information

    Illustration is increasingly used to drive social change and engage audiences with complex issues.

    The Drawing Arm: Trend report...
    Movement Makers: Art for Change
    Illustration is increasingly used to drive social change and engage audiences with complex issues.
    Impact Areas Education, Healthcare, Marketing, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Media & Information
  • Gear Tracking and Preferences
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Fitness technology
    • Sports apparel industry
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.

    Strava: Year in Sport the...
    Gear Tracking and Preferences
    Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
    Impact Areas Consumer Behavior, Fitness technology, Sports apparel industry
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Connection through Streaming
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • music streaming
    • podcast consumption
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Entertainment

    Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.

    Spotify: Culture Next Report
    Connection through Streaming
    Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.
    Impact Areas music streaming, podcast consumption, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Entertainment
  • Soundtracking Formative Firsts
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • memory formation
    • music streaming
    • Personalization
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.

    Spotify: Culture Next Report
    Soundtracking Formative Firsts
    Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.
    Impact Areas memory formation, music streaming, Personalization
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
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