Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are rejecting the pressure of 'bounce-back' culture and prioritizing rest and recovery.
Rejecting Burnout Culture- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Marketing
- Mental Health Services
- Wellness Products
- Workplace Culture
- Consumer Attitudes
- Health & Wellness
- The Workplace
WGSN: Future consumer 2026Rejecting Burnout Culture
Consumers are rejecting the pressure of 'bounce-back' culture and prioritizing rest and recovery. -
Short Trend Summary
The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.
Sleep Tourism 2.0 Evolves- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Technology
- Wellness
- Health & Wellness
- Travel & Tourism
The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.
Hilton: 2025 trends reportSleep Tourism 2.0 Evolves
The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences. -
Short Trend Summary
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Slow Living, Mindful Beauty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Fragrance
- Skincare
- Wellness
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Mintel: 2025 Global Beauty and...Slow Living, Mindful Beauty
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being. -
Short Trend Summary
In response to the accelerating pace of life, individuals are prioritizing self-care, wellness, and disconnecting from technology to recharge.
Slowing Down and Time Out- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Mental Health
- Travel
- Wellness
- Health & Wellness
- Lifestyle
In response to the accelerating pace of life, individuals are prioritizing self-care, wellness, and disconnecting from technology to recharge.
Accor: The new quality of...Slowing Down and Time Out
In response to the accelerating pace of life, individuals are prioritizing self-care, wellness, and disconnecting from technology to recharge. -
Short Trend Summary
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Sober Curiosity Movement- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol industry
- beverage industry
- Hospitality sector
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Kantar: The future of alcoholSober Curiosity Movement
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity. -
Short Trend Summary
Teal is the trending color, bridging fantasy and reality, evoking nostalgia for early tech aesthetics.
Teal: Color of the Year- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Design
- Fashion
- gardening
- Marketing
- Consumer Attitudes
- Culture
- Health & Wellness
Teal is the trending color, bridging fantasy and reality, evoking nostalgia for early tech aesthetics.
Garden Media Group: 2025 garden...Teal: Color of the Year
Teal is the trending color, bridging fantasy and reality, evoking nostalgia for early tech aesthetics. -
Short Trend Summary
Travel is becoming more immersive and sustainable, with a focus on low-impact tourism, wellness retreats, and authentic local experiences.
Transformative Travel Experiences- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Sustainability
- Tourism
- Global Challenges
- Health & Wellness
- Travel & Tourism
Travel is becoming more immersive and sustainable, with a focus on low-impact tourism, wellness retreats, and authentic local experiences.
AstroTwins: 2025 trends reportTransformative Travel Experiences
Travel is becoming more immersive and sustainable, with a focus on low-impact tourism, wellness retreats, and authentic local experiences. -
Short Trend Summary
The pressure to be well is contributing to widespread wellbeing burnout, leaving individuals feeling powerless and stuck.
Wellbeing Burnout Epidemic- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- The Power of Community and Connection
- Healthcare Systems
- Mental Health Services
- Workplace Productivity
- Consumer Attitudes
- Health & Wellness
- The Workplace
The pressure to be well is contributing to widespread wellbeing burnout, leaving individuals feeling powerless and stuck.
Lululemon: Global wellbeing reportWellbeing Burnout Epidemic
The pressure to be well is contributing to widespread wellbeing burnout, leaving individuals feeling powerless and stuck. -
Short Trend Summary
Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement.
Wellbeing Pressure Paradox- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- The Power of Community and Connection
- Fitness Industry
- Mental Health
- Social Media
- Workplace Culture
- Consumer Attitudes
- Culture
- Health & Wellness
Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement.
Lululemon: Global wellbeing reportWellbeing Pressure Paradox
Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement.