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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Falling Influencer Rates
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Branding
    • Influencer marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.

    Kolsquare: Trends report 2025
    Falling Influencer Rates
    Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
    Impact Areas Advertising, Branding, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok Volatility Persists
    • Navigating Global Uncertainty
    • Advertising
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.

    Kolsquare: Trends report 2025
    TikTok Volatility Persists
    Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
    Impact Areas Advertising, E-commerce, Social Media Marketing
    Themes Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Responsible Influence Grows
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Influencer marketing
    • Social Responsibility
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.

    Kolsquare: Trends report 2025
    Responsible Influence Grows
    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.
    Impact Areas Advertising, Influencer marketing, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Culture-Driven Reach
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Brand strategy
    • Marketing Campaign Development
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.

    Jack Morton: 5 cultural truths...
    Culture-Driven Reach
    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.
    Impact Areas Audience Engagement, Brand strategy, Marketing Campaign Development
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Social Commerce & Influence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • E-commerce
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

    John Lewis: Shop Live Look...
    Social Commerce & Influence
    Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.
    Impact Areas E-commerce, Marketing, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • AR Reshaping Luxury Experience
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Online retail
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.

    Ipsos: Snapchat exploring trends in...
    AR Reshaping Luxury Experience
    Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.
    Impact Areas Customer Experience, Online retail, Product Development
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Sustained Luxury Demand
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Economic forecasting
    • Luxury retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Despite economic challenges, demand for luxury goods remains steady, with continued growth expected across various categories.

    Ipsos: Snapchat exploring trends in...
    Sustained Luxury Demand
    Despite economic challenges, demand for luxury goods remains steady, with continued growth expected across various categories.
    Impact Areas Consumer Spending, Economic forecasting, Luxury retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Evolving Influencer Landscape
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Partnerships
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Culture

    The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

    Jack Morton: 5 cultural truths...
    Evolving Influencer Landscape
    The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.
    Impact Areas Brand Partnerships, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Bold Spectacle-Driven Culture
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Experiential Marketing
    • Public Relations
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.

    Jack Morton: 5 cultural truths...
    Bold Spectacle-Driven Culture
    Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.
    Impact Areas Experiential Marketing, Public Relations, Social Media Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Luxury Shopper Demographics Shift
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Luxury Goods
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.

    Ipsos: Snapchat exploring trends in...
    Luxury Shopper Demographics Shift
    Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.
    Impact Areas Luxury Goods, Marketing, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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