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Trends Subcategories Marketing

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI-Driven Marketing
    • AI-Driven Transformation
    • Advertising
    • Customer Relationship Management
    • Digital Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI.

    Meta: BR plan & go...
    AI-Driven Marketing
    Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI.
    Impact Areas Advertising, Customer Relationship Management, Digital Marketing
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Authentic Brand Connections
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Content creation
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.

    Meta: BR plan & go...
    Authentic Brand Connections
    Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
    Impact Areas Branding, Content creation, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Silver Spenders Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Demographics
    • Marketing
    • Product Development
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

    McKinsey: The state of fashion...
    Silver Spenders Rise
    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
    Impact Areas Demographics, Marketing, Product Development, Retail Strategy
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Value-Driven Consumption
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Brand positioning
    • Consumer Spending
    • Pricing
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Economic pressures and rising prices are making consumers more cost-conscious, leading to a prioritization of value in fashion purchases.

    McKinsey: The state of fashion...
    Value-Driven Consumption
    Economic pressures and rising prices are making consumers more cost-conscious, leading to a prioritization of value in fashion purchases.
    Impact Areas Brand positioning, Consumer Spending, Pricing, Retail Strategy
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Sportswear Competition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Competition
    • Marketing
    • Product Innovation
    • Sportswear Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.

    McKinsey: The state of fashion...
    Sportswear Competition
    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
    Impact Areas Brand Competition, Marketing, Product Innovation, Sportswear Market
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • AI-Driven Media
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Advertising
    • Consumer Engagement
    • Content creation
    • Regulation
    • Brands & Advertising
    • Data & Privacy
    • Emerging Technology

    AI is transforming advertising, content creation, and consumer engagement, but faces cultural pushback and regulatory scrutiny.

    Kantar: 2025 media trends and...
    AI-Driven Media
    AI is transforming advertising, content creation, and consumer engagement, but faces cultural pushback and regulatory scrutiny.
    Impact Areas Advertising, Consumer Engagement, Content creation, Regulation
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Brands & Advertising, Data & Privacy, Emerging Technology
  • Fandom-Driven Media Value
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Fan engagement
    • Influencer marketing
    • Brands & Advertising
    • Culture
    • Media & Information

    Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.

    Karla Otto: SS25 womenswear roundup
    Fandom-Driven Media Value
    Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
    Impact Areas Brand awareness, Fan engagement, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Cultural Protagonist Casting
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand image
    • Cultural relevance
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.

    Karla Otto: SS25 womenswear roundup
    Cultural Protagonist Casting
    Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.
    Impact Areas Brand image, Cultural relevance, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Cross-Industry Collaborations
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Partnerships
    • Cross-sector integration
    • Marketing reach
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.

    Karla Otto: SS25 womenswear roundup
    Cross-Industry Collaborations
    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.
    Impact Areas Brand Partnerships, Cross-sector integration, Marketing reach
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Fashion-tainment Focus
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Brand Storytelling
    • Event production
    • Experiential Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.

    Karla Otto: SS25 womenswear roundup
    Fashion-tainment Focus
    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.
    Impact Areas Brand Storytelling, Event production, Experiential Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
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