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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Shift to Profitable Volume
    • Values-Driven Consumption
    • Consumers
    • CPG companies
    • Retailers
    • Business & Commerce
    • Consumer Attitudes

    CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).

    Infosys: CPG industry outlook
    Shift to Profitable Volume
    CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).
    Impact Areas Consumers, CPG companies, Retailers
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Seasonal Celebration Treats
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Seasonal Products
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.

    Synergy: Sweet goods 2025 2026...
    Seasonal Celebration Treats
    Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
    Impact Areas Bakery, Desserts, Seasonal Products
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Search Diversification
    • AI-Driven Transformation
    • The Power of Community and Connection
    • E-commerce
    • Search Marketing
    • Social Media
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.

    Basis Technologies: Reality check the...
    Search Diversification
    Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
    Impact Areas E-commerce, Search Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Rural Revitalization & Migration
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Real estate
    • Retail
    • Rural Development
    • Urban planning
    • Business & Commerce
    • Consumer Attitudes
    • Lifestyle

    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.

    WGSN: Future consumer 2026
    Rural Revitalization & Migration
    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
    Impact Areas Real estate, Retail, Rural Development, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Lifestyle
  • Rise of Content Creators
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

    Meta: Rethinking media mix effectiveness
    Rise of Content Creators
    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
    Impact Areas Advertising, E-commerce, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Right-Sizing Single-Player Games
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • AAA Games
    • Game Design
    • Game Development
    • Business & Commerce
    • Entertainment

    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.

    Newzoo: Global Games Market Report
    Right-Sizing Single-Player Games
    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
    Impact Areas AAA Games, Game Design, Game Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Retreating to Old Systems
    • Navigating Global Uncertainty
    • Cultural values
    • Marketing Strategies
    • Social Norms
    • Consumer Attitudes
    • Culture

    Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of values.

    Ipsos: Global trends 10th anniversary...
    Retreating to Old Systems
    Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of…
    Impact Areas Cultural values, Marketing Strategies, Social Norms
    Themes Navigating Global Uncertainty
    Categories Consumer Attitudes, Culture
  • Retail Personalization Imperative
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • E-commerce
    • Generative AI
    • Personalization
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.

    CB Insights: Tech trends 2025
    Retail Personalization Imperative
    Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.
    Impact Areas E-commerce, Generative AI, Personalization, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Responsible Consumption Mainstream
    • Values-Driven Consumption
    • Consumer Behavior
    • environmental sustainability
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Responsible consumption, renewal, and repair are gaining traction as consumers prioritize value, longevity, and reduced waste.

    Gensler: Design forecast 2025
    Responsible Consumption Mainstream
    Responsible consumption, renewal, and repair are gaining traction as consumers prioritize value, longevity, and reduced waste.
    Impact Areas Consumer Behavior, environmental sustainability, Manufacturing, Retail
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Resilient Consumer Spending Growth
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • E-commerce
    • FMCG
    • Global economy
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.

    World Data Lab: Consumer outlook...
    Resilient Consumer Spending Growth
    Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.
    Impact Areas E-commerce, FMCG, Global economy, Manufacturing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
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