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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Reduced Consumer Spending
    • Navigating Global Uncertainty
    • Consumer goods
    • Hospitality
    • Leisure
    • Retail
    • Travel
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.

    AlixPartners: 2025 global consumer outlook
    Reduced Consumer Spending
    Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.
    Impact Areas Consumer goods, Hospitality, Leisure, Retail, Travel
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Home Entertainment Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Entertainment
    • Media
    • Streaming Services
    • Consumer Attitudes
    • Entertainment

    The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.

    AlixPartners: 2025 global consumer outlook
    Home Entertainment Growth
    The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
    Impact Areas Entertainment, Media, Streaming Services
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Consumer Attitudes, Entertainment
  • Authentic Influencer Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Engagement
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.

    Aeroplane 2025: Branding trends report
    Authentic Influencer Marketing
    Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.
    Impact Areas Brand Building, Consumer Engagement, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • eCommerce Growth and Transformation
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • eCommerce Platforms
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.

    Activate Consulting: Technology and media...
    eCommerce Growth and Transformation
    Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
    Impact Areas Advertising, eCommerce Platforms, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Mobile Gaming Dominance
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Esports
    • Gaming
    • Mobile Technology
    • Business & Commerce
    • Entertainment

    Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.

    Activate Consulting: Technology and media...
    Mobile Gaming Dominance
    Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.
    Impact Areas Esports, Gaming, Mobile Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Streaming Video Evolution
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Streaming Services
    • Television
    • Business & Commerce
    • Entertainment

    The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.

    Activate Consulting: Technology and media...
    Streaming Video Evolution
    The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.
    Impact Areas Advertising, Streaming Services, Television
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Non-Game App Spending Soars
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Entertainment
    • Photo & Video
    • Productivity
    • Social Networking
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.

    Sensor Tower: State of mobile...
    Non-Game App Spending Soars
    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.
    Impact Areas Entertainment, Photo & Video, Productivity, Social Networking
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Mobile Gaming Rebounds
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Mobile Gaming
    • Puzzle Games
    • Strategy Games
    • Business & Commerce
    • Entertainment

    Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.

    Sensor Tower: State of mobile...
    Mobile Gaming Rebounds
    Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
    Impact Areas Mobile Gaming, Puzzle Games, Strategy Games
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Digital Fatigue Impacts Streaming
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Entertainment
    • OTT Advertising
    • Video Streaming
    • Business & Commerce
    • Consumer Attitudes
    • Entertainment

    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.

    Sensor Tower: State of mobile...
    Digital Fatigue Impacts Streaming
    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.
    Impact Areas Entertainment, OTT Advertising, Video Streaming
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Entertainment
  • Mobile Health and Fitness Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Digital Fitness
    • Health & Fitness
    • Medical Tracking
    • Telehealth
    • Business & Commerce
    • Health & Wellness

    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.

    Sensor Tower: State of mobile...
    Mobile Health and Fitness Growth
    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.
    Impact Areas Digital Fitness, Health & Fitness, Medical Tracking, Telehealth
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Health & Wellness
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