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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • BNPL Sector Expansion
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Finance
    • Lending
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Buy Now, Pay Later (BNPL) services are expanding beyond traditional retail into sectors like housing, utilities, groceries, and travel.

    Deloitte: Shaping the future of...
    BNPL Sector Expansion
    Buy Now, Pay Later (BNPL) services are expanding beyond traditional retail into sectors like housing, utilities, groceries, and travel.
    Impact Areas Consumer Finance, Lending, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Back to Basics CX
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • All industries
    • Business & Commerce
    • Consumer Attitudes

    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.

    Qualtrics: 2025 Consumer Trends Report
    Back to Basics CX
    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
    Impact Areas All industries
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Authentic Influencer Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Engagement
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.

    Aeroplane 2025: Branding trends report
    Authentic Influencer Marketing
    Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.
    Impact Areas Brand Building, Consumer Engagement, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Attainable Luxury Bags
    • Values-Driven Consumption
    • Consumer Spending
    • Luxury Handbags
    • Resale Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.

    The RealReal: Resale Report 2024
    Attainable Luxury Bags
    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.
    Impact Areas Consumer Spending, Luxury Handbags, Resale Market
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Anti-AI Marketing Movement
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Technology
    • Brands & Advertising
    • Consumer Attitudes

    Brands are leveraging anti-AI sentiment to build trust and differentiate themselves by highlighting human creativity.

    McKinsey: Contagious IQ download 2024
    Anti-AI Marketing Movement
    Brands are leveraging anti-AI sentiment to build trust and differentiate themselves by highlighting human creativity.
    Impact Areas Advertising, Branding, Technology
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Anime’s Mainstream Ascent
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Entertainment
    • Media
    • Consumer Attitudes
    • Culture
    • Entertainment

    Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.

    House Captain: StratTape Vol. 2
    Anime’s Mainstream Ascent
    Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.
    Impact Areas Branding, Entertainment, Media
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Entertainment
  • Aging Consumer Influence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Financial Services
    • Healthcare
    • Leisure
    • Senior Care Products
    • Travel
    • Business & Commerce
    • Consumer Attitudes

    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.

    World Data Lab: Consumer outlook...
    Aging Consumer Influence
    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
    Impact Areas Financial Services, Healthcare, Leisure, Senior Care Products, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Agile Teams for Fleeting Trends
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.

    Artlist: Trend report 2025
    Agile Teams for Fleeting Trends
    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
    Impact Areas Brand strategy, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Adventurous Office Snacks
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food Service
    • Retail
    • Workplace Culture
    • Consumer Attitudes
    • Food & Drink
    • The Workplace

    Asian street food and Filipino cuisine are becoming popular choices for office lunches and snacks, driven by Gen Z's preference for affordable yet adventurous experiences.

    Tastewise: Flavor chase top trend...
    Adventurous Office Snacks
    Asian street food and Filipino cuisine are becoming popular choices for office lunches and snacks, driven by Gen Z's preference for affordable yet adventurous experiences.
    Impact Areas Food Service, Retail, Workplace Culture
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, The Workplace
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