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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Creators as Cultural Catalysts
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.

    Digital Voices: The State of...
    Creators as Cultural Catalysts
    Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.
    Impact Areas Consumer Behavior, E-commerce, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Creator Spread Fuels Relevance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are expanding their creator pools to connect with niche audiences and drive broader impact.

    TikTok: What's Next 2025 Trend...
    Creator Spread Fuels Relevance
    Brands are expanding their creator pools to connect with niche audiences and drive broader impact.
    Impact Areas Community Building, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Creative Disruption on Social
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Branding
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are prioritizing creativity over rigid brand consistency on social media to entertain audiences and drive engagement.

    Hootsuite: Social trends 2025
    Creative Disruption on Social
    Brands are prioritizing creativity over rigid brand consistency on social media to entertain audiences and drive engagement.
    Impact Areas Branding, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Cosy Web Emergence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • digital communication
    • online communities
    • Social Media Marketing
    • Consumer Attitudes
    • Digital Platforms

    Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.

    Mørning: The age of relevance
    Cosy Web Emergence
    Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.
    Impact Areas digital communication, online communities, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Corporate Casual Boom
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fashion
    • Office Culture
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • The Workplace

    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.

    The RealReal: Resale Report 2024
    Corporate Casual Boom
    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.
    Impact Areas Fashion, Office Culture, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, The Workplace
  • Commodity Price Volatility
    • Navigating Global Uncertainty
    • Consumer Spending
    • CPG
    • Manufacturing
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Fluctuations in commodity prices, such as cocoa and wheat, are impacting CPG sales and consumer purchasing decisions.

    Nielsen: Guide to 2025 mid-year...
    Commodity Price Volatility
    Fluctuations in commodity prices, such as cocoa and wheat, are impacting CPG sales and consumer purchasing decisions.
    Impact Areas Consumer Spending, CPG, Manufacturing
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Cluttercore: Friendly Chaos
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Interior Design
    • Product Design
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.

    Depositphotos: Creative trends 2025
    Cluttercore: Friendly Chaos
    Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.
    Impact Areas Advertising, Interior Design, Product Design, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Climate Convergence
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • environmental sustainability
    • Government policy
    • Consumer Attitudes
    • Global Challenges

    Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.

    Ipsos: Global trends 10th anniversary...
    Climate Convergence
    Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.
    Impact Areas Consumer Behavior, environmental sustainability, Government policy
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Global Challenges
  • Cautious Consumer Optimism
    • Navigating Global Uncertainty
    • Consumer Spending
    • Economic Growth
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Consumers are slightly more optimistic about the future but remain concerned about economic factors like inflation and a potential recession.

    DISQO: Consumer trends 2025 report
    Cautious Consumer Optimism
    Consumers are slightly more optimistic about the future but remain concerned about economic factors like inflation and a potential recession.
    Impact Areas Consumer Spending, Economic Growth, Marketing
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Bright, Bold Flavors
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Bakery
    • Beverages
    • Desserts
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.

    Synergy: Sweet goods 2025 2026...
    Bright, Bold Flavors
    Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
    Impact Areas Bakery, Beverages, Desserts, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
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