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Trends Subcategories Leisure & Hobbies

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Social Rewilding
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Experience
    • Community Building
    • Leisure and Recreation
    • Retail
    • Consumer Attitudes
    • Culture
    • Lifestyle

    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.

    Accenture: Life trends 2025
    Social Rewilding
    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer…
    Impact Areas Brand Experience, Community Building, Leisure and Recreation, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
  • Senior Living Redefined
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Healthcare
    • Real estate
    • Senior Living
    • Urban planning
    • Health & Wellness
    • Lifestyle
    • The Home

    Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.

    Gensler: Design forecast 2025
    Senior Living Redefined
    Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
    Impact Areas Healthcare, Real estate, Senior Living, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle, The Home
  • Run Clubs as Social Hubs
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • brand activations
    • Community Building
    • fitness
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Run clubs are evolving into essential social hubs, offering a sense of community, networking opportunities, and a way to combat loneliness, particularly for Millennials and Gen Z.

    House Captain: StratTape Vol. 2
    Run Clubs as Social Hubs
    Run clubs are evolving into essential social hubs, offering a sense of community, networking opportunities, and a way to combat loneliness, particularly for Millennials and…
    Impact Areas brand activations, Community Building, fitness
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
  • Rise of Creation
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Arts and Crafts
    • E-commerce
    • Education
    • Social Media
    • Business & Commerce
    • Digital Platforms
    • Lifestyle

    Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.

    The Media Store: Trends 5...
    Rise of Creation
    Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
    Impact Areas Arts and Crafts, E-commerce, Education, Social Media
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Lifestyle
  • Redefined Hedonism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Entertainment
    • Experiential Marketing
    • Food and beverage industry
    • Sensory Design
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.

    Kantar: The future of alcohol
    Redefined Hedonism
    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain…
    Impact Areas Entertainment, Experiential Marketing, Food and beverage industry, Sensory Design
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Culture, Lifestyle
  • Prioritizing Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Entertainment
    • Retail
    • Travel and Tourism
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.

    The Media Store: Trends 5...
    Prioritizing Experiences
    Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.
    Impact Areas Education, Entertainment, Retail, Travel and Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Playful, Unexpected Design
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Commercial Interior Design
    • Product Design
    • Residential Interior Design
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Paradox embraces a whimsical and unconventional approach to design, challenging traditional norms with vibrant colors and surprising elements.

    Sherwin Williams: Colormix 2025 lookbook
    Playful, Unexpected Design
    Paradox embraces a whimsical and unconventional approach to design, challenging traditional norms with vibrant colors and surprising elements.
    Impact Areas Commercial Interior Design, Product Design, Residential Interior Design
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods
    Categories Consumer Attitudes, Culture, Lifestyle
  • Nostalgia-Driven Aesthetics
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fashion
    • Home Décor
    • Marketing
    • Toys
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Nostalgia is a powerful force in shaping consumer preferences, influencing fashion, home décor, and even toy choices.

    John Lewis: Shop Live Look...
    Nostalgia-Driven Aesthetics
    Nostalgia is a powerful force in shaping consumer preferences, influencing fashion, home décor, and even toy choices.
    Impact Areas Fashion, Home Décor, Marketing, Toys
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Musical Gardens and Events
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Events
    • garden centers
    • Music Industry
    • public gardens
    • Culture
    • Entertainment
    • Lifestyle

    Music is becoming an integral part of the garden experience, both personally and at events.

    Garden Media Group: 2025 garden...
    Musical Gardens and Events
    Music is becoming an integral part of the garden experience, both personally and at events.
    Impact Areas Events, garden centers, Music Industry, public gardens
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Entertainment, Lifestyle
  • Lived-In Garden Aesthetic
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • gardening
    • landscape design
    • Real estate
    • Business & Commerce
    • Lifestyle
    • The Home

    Mature, established gardens are gaining popularity, reflecting a desire for authenticity and increased property value.

    Garden Media Group: 2025 garden...
    Lived-In Garden Aesthetic
    Mature, established gardens are gaining popularity, reflecting a desire for authenticity and increased property value.
    Impact Areas gardening, landscape design, Real estate
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Lifestyle, The Home
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