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Trends Subcategories Innovation Management

Your trends

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Product-Led Growth Decline
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Marketing
    • Product Development
    • Sales
    • Business & Commerce
    • Emerging Technology

    Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.

    Forrester: Predictions 2025 B2B sales
    Product-Led Growth Decline
    Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Marketing, Product Development, Sales
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Premature AI ROI Scaling Back
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Strategy
    • Finance
    • Technology Adoption
    • Business & Commerce
    • Emerging Technology

    Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.

    Forrester: Predictions 2025 B2B sales
    Premature AI ROI Scaling Back
    Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Business Strategy, Finance, Technology Adoption
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Pragmatic AI ROI Focus
    • AI-Driven Transformation
    • AI Investment
    • Business Strategy
    • Financial Planning
    • Business & Commerce
    • Emerging Technology

    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.

    Forrester: Predictions 2025 tech security
    Pragmatic AI ROI Focus
    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas AI Investment, Business Strategy, Financial Planning
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Positive Socioeconomic Impact
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Environment
    • Labor Market
    • Life Expectancy
    • Poverty
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.

    WIPO: Global innovation index 2024
    Positive Socioeconomic Impact
    The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.
    • Business & Commerce
    • Emerging Technology
    • Global Challenges
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Environment, Labor Market, Life Expectancy, Poverty
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Pervasive Enterprise AI Adoption
    • AI-Driven Transformation
    • All sectors
    • Business & Commerce
    • Emerging Technology

    AI is rapidly transitioning from experimental to a core business capability, driving both product enhancement and operational efficiency.

    S&P Global: Trends in AI
    Pervasive Enterprise AI Adoption
    AI is rapidly transitioning from experimental to a core business capability, driving both product enhancement and operational efficiency.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas All sectors
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Personalized and Preventative Wellness
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Biotechnology
    • Healthcare
    • Nutrition
    • Emerging Technology
    • Health & Wellness

    Technology and innovation are driving a personalized approach to wellness, with advancements in gene editing, data-driven diets, and injectable treatments.

    AstroTwins: 2025 trends report
    Personalized and Preventative Wellness
    Technology and innovation are driving a personalized approach to wellness, with advancements in gene editing, data-driven diets, and injectable treatments.
    • Emerging Technology
    • Health & Wellness
    • AI-Driven Transformation
    • Values-Driven Consumption
    Impact Areas Biotechnology, Healthcare, Nutrition
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Emerging Technology, Health & Wellness
  • Open NFC Fuels Wallet Competition
    • The Blurring of Physical and Digital Realities
    • Banking
    • Digital Wallets
    • Mobile Payments
    • Retail
    • Business & Commerce
    • Emerging Technology

    Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.

    Juniper: Top 10 fintech payments...
    Open NFC Fuels Wallet Competition
    Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.
    • Business & Commerce
    • Emerging Technology
    • The Blurring of Physical and Digital Realities
    Impact Areas Banking, Digital Wallets, Mobile Payments, Retail
    Themes The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Open Innovation & Collaboration
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Business Development
    • Knowledge Sharing
    • Startup Ecosystem
    • Business & Commerce
    • Emerging Technology

    Entrepreneurs are increasingly embracing open innovation and collaboration through networking, partnerships, and knowledge sharing.

    EY: 10 tendencias emprendimiento 2025
    Open Innovation & Collaboration
    Entrepreneurs are increasingly embracing open innovation and collaboration through networking, partnerships, and knowledge sharing.
    • Business & Commerce
    • Emerging Technology
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Business Development, Knowledge Sharing, Startup Ecosystem
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology
  • Onchain Ecosystem Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Decentralized Exchanges (DEXs)
    • Decentralized Finance (DeFi)
    • Prediction Markets
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    The shift from "web3" to "onchain" reflects a growing focus on fundamental value and the development of a robust onchain ecosystem.

    Coinbase: 2025 crypto market outlook
    Onchain Ecosystem Growth
    The shift from "web3" to "onchain" reflects a growing focus on fundamental value and the development of a robust onchain ecosystem.
    • Business & Commerce
    • Emerging Technology
    • Finance & Money
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Decentralized Exchanges (DEXs), Decentralized Finance (DeFi), Prediction Markets
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Nuclear Power Revival
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Energy
    • Environment
    • Technology
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Renewed interest in nuclear power as a reliable, carbon-free energy source for datacenters, driven by concerns about grid reliability and decarbonization.

    S&P Global: Big picture 2025...
    Nuclear Power Revival
    Renewed interest in nuclear power as a reliable, carbon-free energy source for datacenters, driven by concerns about grid reliability and decarbonization.
    • Business & Commerce
    • Emerging Technology
    • Global Challenges
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Energy, Environment, Technology
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Global Challenges
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