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Trends Subcategories Equity & Inclusion (DEI)

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Kaleidoscopic Worldview
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Messaging
    • Cultural Norms
    • Political Discourse
    • Social Values
    • Consumer Attitudes
    • Culture

    Individuals are embracing fluidity and rejecting absolute truths, leading to a more nuanced and multifaceted understanding of the world.

    Juan Isaza: Tendencias 2025
    Kaleidoscopic Worldview
    Individuals are embracing fluidity and rejecting absolute truths, leading to a more nuanced and multifaceted understanding of the world.
    Impact Areas Brand Messaging, Cultural Norms, Political Discourse, Social Values
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture
  • Increased Board Diversity
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Foundation Governance
    • Leadership Diversity
    • Representation in Philanthropy
    • Business & Commerce
    • Culture

    Family foundation boards are becoming more racially and LGBTQ+ diverse, reflecting broader societal shifts.

    Family Philanthropy: Trends 2025 results...
    Increased Board Diversity
    Family foundation boards are becoming more racially and LGBTQ+ diverse, reflecting broader societal shifts.
    Impact Areas Foundation Governance, Leadership Diversity, Representation in Philanthropy
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Inclusive and Empathetic Design
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Accessibility Design
    • Community Development
    • Public Space Design
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.

    Sherwin Williams: Colormix 2025 lookbook
    Inclusive and Empathetic Design
    Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.
    Impact Areas Accessibility Design, Community Development, Public Space Design
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Inclusion Imperative for Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.

    Kantar: Marketing trends 2025
    Inclusion Imperative for Growth
    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
    Impact Areas Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes, Culture
  • Human-Led AI Culture Creation
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand Experience
    • Marketing
    • Brands & Advertising
    • Culture
    • Emerging Technology

    AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences.

    Jack Morton: 5 cultural truths...
    Human-Led AI Culture Creation
    AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences.
    Impact Areas Advertising, Brand Experience, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Emerging Technology
  • Human-Centered PR
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Brand Building
    • Public perception
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.

    PR Lab: Public relations trends...
    Human-Centered PR
    PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.
    Impact Areas Audience Engagement, Brand Building, Public perception
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Grassroots Football Resilience
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • social justice
    • Sports
    • Business & Commerce
    • Culture

    Grassroots football, particularly among female-identifying and non-binary teams, is demonstrating resilience and rewriting the rules of the game, despite facing funding challenges and systemic inequities.

    House Captain: StratTape Vol. 2
    Grassroots Football Resilience
    Grassroots football, particularly among female-identifying and non-binary teams, is demonstrating resilience and rewriting the rules of the game, despite facing funding challenges and systemic inequities.
    Impact Areas Community Building, social justice, Sports
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Future-Forward Spirits Industry
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Diversity and Inclusion
    • Sustainability
    • Business & Commerce
    • Culture
    • Sustainability

    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.

    Bacardi: Cocktail trends report 2025
    Future-Forward Spirits Industry
    The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
    Impact Areas Community Development, Diversity and Inclusion, Sustainability
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
  • Fractured Values and Expectations
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Human resources
    • Leadership
    • Organizational Culture
    • Business & Commerce
    • Culture
    • The Workplace

    Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.

    University of Sydney: 2025 Skills...
    Fractured Values and Expectations
    Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.
    Impact Areas Human resources, Leadership, Organizational Culture
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Culture, The Workplace
  • Female Representation Lacking
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand image
    • Industry culture
    • Product Development
    • Business & Commerce
    • Culture

    Women remain underrepresented in the watch industry, particularly in leadership roles and expert positions.

    Deloitte: Swiss watch industry insights...
    Female Representation Lacking
    Women remain underrepresented in the watch industry, particularly in leadership roles and expert positions.
    Impact Areas Brand image, Industry culture, Product Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
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