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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Human Renaissance in Creativity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Design
    • Filmmaking
    • Marketing
    • Culture
    • Emerging Technology
    • Media & Information

    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.

    Artlist: Trend report 2025
    Human Renaissance in Creativity
    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.
    Impact Areas Content creation, Design, Filmmaking, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Emerging Technology, Media & Information
  • Holy Moly Fenestrated Plants
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • houseplants
    • Interior Design
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Plants with fenestrated leaves, like Monstera, are increasingly popular, mimicking fashion trends and biophilic design.

    Garden Media Group: 2025 garden...
    Holy Moly Fenestrated Plants
    Plants with fenestrated leaves, like Monstera, are increasingly popular, mimicking fashion trends and biophilic design.
    Impact Areas Fashion, houseplants, Interior Design
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Heritage-Inspired Design
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Commercial Interior Design
    • Craft and Artisan Industries
    • Residential Interior Design
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.

    Sherwin Williams: Colormix 2025 lookbook
    Heritage-Inspired Design
    Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.
    Impact Areas Commercial Interior Design, Craft and Artisan Industries, Residential Interior Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Culture
  • Guochao Goes Global
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Automotive
    • Consumer goods
    • Fashion
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence.

    Foresight Factory: Trending 2025
    Guochao Goes Global
    Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence.
    Impact Areas Automotive, Consumer goods, Fashion, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Global Taste Adventures
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Food travel
    • Ready meals
    • Restaurants
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.

    Synergy: Ready meals 2025-2026 trend...
    Global Taste Adventures
    Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.
    Impact Areas Food travel, Ready meals, Restaurants
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Food & Drink
  • Fandom-Driven Media Value
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Fan engagement
    • Influencer marketing
    • Brands & Advertising
    • Culture
    • Media & Information

    Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.

    Karla Otto: SS25 womenswear roundup
    Fandom-Driven Media Value
    Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
    Impact Areas Brand awareness, Fan engagement, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Fan-Driven Culture
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Entertainment
    • Marketing
    • Social Media
    • Culture
    • Digital Platforms
    • Entertainment

    Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.

    YouTube: Global trends report
    Fan-Driven Culture
    Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
    Impact Areas Entertainment, Marketing, Social Media
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
  • Experiential Travel Prioritized
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.

    PION: Youth trends report 2024
    Experiential Travel Prioritized
    Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
    Impact Areas Hospitality, Tourism, Travel
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Experiential Food Culture
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Food Industry
    • Social Media
    • Tourism
    • Culture
    • Food & Drink
    • Travel & Tourism

    Food transcends its basic function, becoming a luxury symbol, art form, and social binder, driving travel and fashion collaborations.

    Stocksy: Visual Insights Report 2025
    Experiential Food Culture
    Food transcends its basic function, becoming a luxury symbol, art form, and social binder, driving travel and fashion collaborations.
    Impact Areas Fashion, Food Industry, Social Media, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Culture, Food & Drink, Travel & Tourism
  • Experience Economy Growth
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • Hospitality
    • Retail
    • Tourism
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.

    Abstrato Ventures: Macrotendencias 2024 2025
    Experience Economy Growth
    Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
    Impact Areas Entertainment, Hospitality, Retail, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
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