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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI-Driven Job Loss Fears
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Education and Training
    • Labor Market
    • Technology development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Concerns about AI-driven job displacement remain prevalent, although optimism for AI-created jobs is also present.

    Ipsos: Predictions 2025 report
    AI-Driven Job Loss Fears
    Concerns about AI-driven job displacement remain prevalent, although optimism for AI-created jobs is also present.
    Impact Areas Education and Training, Labor Market, Technology development
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Free News Consumption Dominates
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Digital Media
    • Journalism
    • Newspapers
    • Business & Commerce
    • Media & Information

    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.

    Ipsos: What the future news
    Free News Consumption Dominates
    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
    Impact Areas Advertising, Digital Media, Journalism, Newspapers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Media & Information
  • AI Drives Productivity and Growth
    • AI-Driven Transformation
    • Corporate Earnings
    • Economic Growth
    • Inflation
    • Productivity
    • Technology Investment
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Artificial intelligence is projected to significantly impact economic growth, both through direct investment and productivity gains.

    J.P. Morgan: Ltcma report
    AI Drives Productivity and Growth
    Artificial intelligence is projected to significantly impact economic growth, both through direct investment and productivity gains.
    Impact Areas Corporate Earnings, Economic Growth, Inflation, Productivity, Technology Investment
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • AI Sovereignty
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • AI Governance
    • Cloud Computing
    • Data Security
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Organizations are prioritizing privacy, security, and cost-effectiveness as they seek to maintain control over their AI deployments.

    Infotech: Tech trends 2025
    AI Sovereignty
    Organizations are prioritizing privacy, security, and cost-effectiveness as they seek to maintain control over their AI deployments.
    Impact Areas AI Governance, Cloud Computing, Data Security
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Quantum Utility Arrives
    • AI-Driven Transformation
    • Drug Discovery
    • Financial Modeling
    • Logistics
    • Materials Science
    • Business & Commerce
    • Emerging Technology

    Quantum computing is transitioning from theoretical potential to practical experimentation, with organizations exploring real-world applications in the cloud.

    Infotech: Tech trends 2025
    Quantum Utility Arrives
    Quantum computing is transitioning from theoretical potential to practical experimentation, with organizations exploring real-world applications in the cloud.
    Impact Areas Drug Discovery, Financial Modeling, Logistics, Materials Science
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Deepfake Defense
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Cybersecurity
    • Fraud
    • Misinformation
    • Social Engineering
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    The rise of deepfakes poses a significant threat to trust and security, requiring organizations to develop new strategies for detection and mitigation.

    Infotech: Tech trends 2025
    Deepfake Defense
    The rise of deepfakes poses a significant threat to trust and security, requiring organizations to develop new strategies for detection and mitigation.
    Impact Areas Cybersecurity, Fraud, Misinformation, Social Engineering
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Generative AI Revolution
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Business
    • Creative Industries
    • Marketing
    • Research
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.

    Ipsos: Almanac 2025
    Generative AI Revolution
    Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.
    Impact Areas Business, Creative Industries, Marketing, Research
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • ESG Uncertainty
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Business
    • Investment
    • Policy
    • Sustainability
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Despite growing public concern about environmental issues, companies face pressure to balance sustainability with profitability, leading to uncertainty around ESG commitments.

    Ipsos: Almanac 2025
    ESG Uncertainty
    Despite growing public concern about environmental issues, companies face pressure to balance sustainability with profitability, leading to uncertainty around ESG commitments.
    Impact Areas Business, Investment, Policy, Sustainability
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Contextual Branding
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

    Ipsos: Almanac 2025
    Contextual Branding
    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
    Impact Areas Advertising, Branding, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Fractured Globalization
    • Navigating Global Uncertainty
    • Brand strategy
    • Geopolitics
    • International Trade
    • Business & Commerce
    • Consumer Attitudes
    • Government & Politics

    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.

    Ipsos: Global trends 10th anniversary...
    Fractured Globalization
    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
    Impact Areas Brand strategy, Geopolitics, International Trade
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Government & Politics
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