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Trends Subcategories Corporate Strategy

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • HR Digital Transformation
    • AI-Driven Transformation
    • Employee Experience
    • HR processes
    • HR's strategic role
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner.

    Mercer: HR trends for 2025
    HR Digital Transformation
    HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner.
    Impact Areas Employee Experience, HR processes, HR's strategic role
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Global Interest Rate Descent
    • Navigating Global Uncertainty
    • Financial Markets
    • Global economy
    • Monetary Policy
    • Business & Commerce
    • Finance & Money

    Central banks are navigating a complex transition from peak interest rates, aiming for neutral ground amidst balanced growth and inflation risks.

    Mercer: Economic and market outlook...
    Global Interest Rate Descent
    Central banks are navigating a complex transition from peak interest rates, aiming for neutral ground amidst balanced growth and inflation risks.
    Impact Areas Financial Markets, Global economy, Monetary Policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Integrated Sustainability Marketing
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Purpose
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.

    Kantar: Marketing trends 2025
    Integrated Sustainability Marketing
    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
    Impact Areas Brand Purpose, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Slowing Population Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Market Growth
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.

    Kantar: Marketing trends 2025
    Slowing Population Growth
    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
    Impact Areas Brand strategy, Consumer Behavior, Market Growth
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Radical Brand Stretching
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Brand strategy
    • Innovation
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce

    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.

    Kantar: Marketing trends 2025
    Radical Brand Stretching
    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
    Impact Areas Brand strategy, Innovation, Market Expansion
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Accelerated Business Reinvention
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • All industries
    • Business Models
    • Organizational structures
    • Business & Commerce
    • Emerging Technology

    Technological disruption necessitates change-agile cultures and organizational redesign for new business models.

    Mercer: HR trends for 2025
    Accelerated Business Reinvention
    Technological disruption necessitates change-agile cultures and organizational redesign for new business models.
    Impact Areas All industries, Business Models, Organizational structures
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • People Platform Ecosystem
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • HR departments
    • Talent Acquisition
    • Workforce Management
    • Business & Commerce
    • The Workplace

    The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.

    Mercer: HR trends for 2025
    People Platform Ecosystem
    The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.
    Impact Areas HR departments, Talent Acquisition, Workforce Management
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Glocalization of Talent
    • Navigating Global Uncertainty
    • Cross-cultural management
    • Global businesses
    • Talent Development
    • Business & Commerce
    • The Workplace

    Balancing global growth with local relevance requires developing globally minded, agile talent.

    Mercer: HR trends for 2025
    Glocalization of Talent
    Balancing global growth with local relevance requires developing globally minded, agile talent.
    Impact Areas Cross-cultural management, Global businesses, Talent Development
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, The Workplace
  • Mass Customization of Work
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Employee engagement
    • Performance Management
    • Work-life balance
    • Business & Commerce
    • The Workplace

    The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.

    Mercer: HR trends for 2025
    Mass Customization of Work
    The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.
    Impact Areas Employee engagement, Performance Management, Work-life balance
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Active Management Opportunity
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Active management
    • Alpha generation
    • Investment strategies
    • Market inefficiencies
    • Monetary Policy
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    The changing economic landscape, driven by factors like AI and fiscal activism, creates a favorable environment for active management and alpha generation.

    J.P. Morgan: LTCMA report
    Active Management Opportunity
    The changing economic landscape, driven by factors like AI and fiscal activism, creates a favorable environment for active management and alpha generation.
    Impact Areas Active management, Alpha generation, Investment strategies, Market inefficiencies, Monetary Policy
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Finance & Money
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