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Trends Subcategories Corporate Strategy

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Retail Media Network Expansion
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.

    Publicis Sapient: Guide to Next...
    Retail Media Network Expansion
    Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Resilient Income, Employment
    • Navigating Global Uncertainty
    • Household Finances
    • Labor Market
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Despite COVID-19 and the cost-of-living crisis, average household incomes and employment rates have remained resilient due to government interventions.

    OECD: How's Life 2024
    Resilient Income, Employment
    Despite COVID-19 and the cost-of-living crisis, average household incomes and employment rates have remained resilient due to government interventions.
    Impact Areas Household Finances, Labor Market
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Accelerating Renewables Revolution
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Energy Policy
    • Renewable Energy
    • Sustainable Farming
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Despite slower-than-desired adoption, 2025 presents an opportunity to accelerate the renewables revolution through policy and profitability solutions.

    Publicis Sapient: 5 trends shaping...
    Accelerating Renewables Revolution
    Despite slower-than-desired adoption, 2025 presents an opportunity to accelerate the renewables revolution through policy and profitability solutions.
    Impact Areas Energy Policy, Renewable Energy, Sustainable Farming
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Digital Brand Building
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Management
    • Digital Advertising
    • Marketing Strategy
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.

    Meta: Rethinking media mix effectiveness
    Digital Brand Building
    Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.
    Impact Areas Brand Management, Digital Advertising, Marketing Strategy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • AI-Driven Productivity Boost
    • AI-Driven Transformation
    • Business investment
    • Global economy
    • Labor markets
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Artificial intelligence is poised to significantly enhance productivity and economic growth, potentially offsetting some inflationary pressures.

    Mercer: Economic and market outlook...
    AI-Driven Productivity Boost
    Artificial intelligence is poised to significantly enhance productivity and economic growth, potentially offsetting some inflationary pressures.
    Impact Areas Business investment, Global economy, Labor markets
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Integrated Sustainability Marketing
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Purpose
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.

    Kantar: Marketing trends 2025
    Integrated Sustainability Marketing
    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
    Impact Areas Brand Purpose, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Slowing Population Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Market Growth
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.

    Kantar: Marketing trends 2025
    Slowing Population Growth
    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
    Impact Areas Brand strategy, Consumer Behavior, Market Growth
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Radical Brand Stretching
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Brand strategy
    • Innovation
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce

    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.

    Kantar: Marketing trends 2025
    Radical Brand Stretching
    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
    Impact Areas Brand strategy, Innovation, Market Expansion
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Accelerated Business Reinvention
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • All industries
    • Business Models
    • Organizational structures
    • Business & Commerce
    • Emerging Technology

    Technological disruption necessitates change-agile cultures and organizational redesign for new business models.

    Mercer: HR trends for 2025
    Accelerated Business Reinvention
    Technological disruption necessitates change-agile cultures and organizational redesign for new business models.
    Impact Areas All industries, Business Models, Organizational structures
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • People Platform Ecosystem
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • HR departments
    • Talent Acquisition
    • Workforce Management
    • Business & Commerce
    • The Workplace

    The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.

    Mercer: HR trends for 2025
    People Platform Ecosystem
    The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.
    Impact Areas HR departments, Talent Acquisition, Workforce Management
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
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