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Trends Subcategories Corporate Strategy

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Tech-Driven Political Landscape
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Politics
    • Social Discourse
    • Technology Policy
    • Business & Commerce
    • Emerging Technology
    • Government & Politics

    Tech billionaires are exerting greater political influence, while nationalism and ideological divides are intensifying, leading to debates over freedom of speech and technological regulation.

    AstroTwins: 2025 trends report
    Tech-Driven Political Landscape
    Tech billionaires are exerting greater political influence, while nationalism and ideological divides are intensifying, leading to debates over freedom of speech and technological regulation.
    • Business & Commerce
    • Emerging Technology
    • Government & Politics
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Politics, Social Discourse, Technology Policy
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Government & Politics
  • Thriving Workforce Creation
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Employee engagement
    • Organizational Culture
    • Talent Development
    • Business & Commerce
    • The Workplace

    Building a thriving workforce requires a focus on purpose, career development, well-being, and a lab mindset.

    Mercer: HR trends for 2025
    Thriving Workforce Creation
    Building a thriving workforce requires a focus on purpose, career development, well-being, and a lab mindset.
    • Business & Commerce
    • The Workplace
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Employee engagement, Organizational Culture, Talent Development
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • TikTok Nonprofit Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Social Media Marketing
    • Youth outreach
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

    HubSpot: Nonprofit marketing and fundraising...
    TikTok Nonprofit Growth
    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Audience Engagement, Social Media Marketing, Youth outreach
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Transatlantic Divergence
    • Navigating Global Uncertainty
    • Corporate Earnings
    • European Economy
    • Investment
    • US economy
    • Business & Commerce
    • Finance & Money

    A significant economic divergence is emerging between the US and Europe, impacting corporate earnings and growth prospects.

    Allianz: Global economic outlook 2024-2025
    Transatlantic Divergence
    A significant economic divergence is emerging between the US and Europe, impacting corporate earnings and growth prospects.
    • Business & Commerce
    • Finance & Money
    • Navigating Global Uncertainty
    Impact Areas Corporate Earnings, European Economy, Investment, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Trumpian Uncertainty and Global Impact
    • Navigating Global Uncertainty
    • Economics
    • Geopolitics
    • International Trade
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Donald Trump's re-election victory creates significant uncertainty and potential upheaval in global politics, economics, and trade.

    IQ: Contagious download 2024
    Trumpian Uncertainty and Global Impact
    Donald Trump's re-election victory creates significant uncertainty and potential upheaval in global politics, economics, and trade.
    • Business & Commerce
    • Finance & Money
    • Government & Politics
    • Navigating Global Uncertainty
    Impact Areas Economics, Geopolitics, International Trade
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • U.S. Election Impacts
    • Navigating Global Uncertainty
    • Emerging Markets
    • Fiscal policy
    • Global Trade
    • Housing Market
    • Tax Policy
    • U.S. Economy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    The 2024 U.S. election results are expected to lead to deregulation, potential tax policy changes, and increased macroeconomic volatility.

    J.P. Morgan: Outlook 2025 building...
    U.S. Election Impacts
    The 2024 U.S. election results are expected to lead to deregulation, potential tax policy changes, and increased macroeconomic volatility.
    • Business & Commerce
    • Finance & Money
    • Government & Politics
    • Navigating Global Uncertainty
    Impact Areas Emerging Markets, Fiscal policy, Global Trade, Housing Market, Tax Policy, U.S. Economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Uneven Distribution
    • Navigating Global Uncertainty
    • Digital Access
    • Global markets
    • Regulation
    • Social Equity
    • Technology Adoption
    • Business & Commerce
    • Cybersecurity
    • Digital Platforms

    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.

    Dentsu: The year of impact...
    Uneven Distribution
    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
    • Business & Commerce
    • Cybersecurity
    • Digital Platforms
    • Navigating Global Uncertainty
    Impact Areas Digital Access, Global markets, Regulation, Social Equity, Technology Adoption
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Digital Platforms
  • Unevenly Distributed Future
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Digital Access
    • Global Marketing
    • Technology Adoption
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.

    Dentsu: The year of impact...
    Unevenly Distributed Future
    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Digital Access, Global Marketing, Technology Adoption
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Unevenly Distributed Future
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Digital Equity
    • Global Marketing
    • Technology Access
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    The digital landscape is becoming increasingly fragmented and unequal due to varying regulations, technological advancements, and access to resources.

    Dentsu: The year of impact...
    Unevenly Distributed Future
    The digital landscape is becoming increasingly fragmented and unequal due to varying regulations, technological advancements, and access to resources.
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Digital Equity, Global Marketing, Technology Access
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Urbanization Drives Infrastructure
    • Navigating Global Uncertainty
    • Housing
    • Public Transportation
    • Urban planning
    • Waste Management
    • Water Management
    • Business & Commerce
    • Global Challenges

    Rapid urbanization, particularly in emerging markets, is fueling demand for infrastructure in megacities.

    PwC: Capital project and infrastructure...
    Urbanization Drives Infrastructure
    Rapid urbanization, particularly in emerging markets, is fueling demand for infrastructure in megacities.
    • Business & Commerce
    • Global Challenges
    • Navigating Global Uncertainty
    Impact Areas Housing, Public Transportation, Urban planning, Waste Management, Water Management
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges
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