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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Capital Market Development
    • Navigating Global Uncertainty
    • Financial Markets
    • Real Estate Investment
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Underdeveloped capital markets in many EBRD regions hinder real estate sector growth, necessitating the development of financial vehicles like REITs and attracting institutional investors.

    European Bank: Real estate sector...
    Capital Market Development
    Underdeveloped capital markets in many EBRD regions hinder real estate sector growth, necessitating the development of financial vehicles like REITs and attracting institutional investors.
    Impact Areas Financial Markets, Real Estate Investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Building Conversion Boom
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Construction
    • Real estate
    • Urban Development
    • Business & Commerce
    • Global Challenges
    • The Home

    Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.

    Gensler: Design forecast 2025
    Building Conversion Boom
    Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
    Impact Areas Construction, Real estate, Urban Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, The Home
  • Broadening Equity Market
    • Navigating Global Uncertainty
    • Equities
    • Mid-Cap Stocks
    • Small-cap stocks
    • Value stocks
    • Business & Commerce
    • Finance & Money

    After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.

    J.P. Morgan: 2025 year ahead...
    Broadening Equity Market
    After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.
    Impact Areas Equities, Mid-Cap Stocks, Small-cap stocks, Value stocks
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Bridging Brand & Performance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Campaign Measurement
    • Marketing Strategy
    • Brands & Advertising
    • Business & Commerce

    Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.

    Audacy: Share of audio trends
    Bridging Brand & Performance
    Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
    Impact Areas Brand Building, Campaign Measurement, Marketing Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Brand-Performance Convergence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Measurement
    • Team Structures
    • Brands & Advertising
    • Business & Commerce

    Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.

    Smartly: Digital Advertising Trends 2025
    Brand-Performance Convergence
    Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
    Impact Areas Advertising, Marketing, Measurement, Team Structures
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Brand as Growth Driver
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand strategy
    • Business growth
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce

    Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.

    Interbrand: Best Global Brands Report
    Brand as Growth Driver
    Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.
    Impact Areas Brand strategy, Business growth, Market Expansion
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Board-Driven AI Strategy
    • AI-Driven Transformation
    • AI Strategy
    • Investment decisions
    • Organizational Transformation
    • Risk management
    • Business & Commerce
    • Emerging Technology

    The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.

    Infosys: Generative AI radar for...
    Board-Driven AI Strategy
    The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.
    Impact Areas AI Strategy, Investment decisions, Organizational Transformation, Risk management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Blue and New-Collar Boom
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Employee Value Proposition
    • Talent Acquisition
    • Workforce Planning
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Gen Z's preference for stable, skilled trades and the rise of high-tech "new-collar" jobs are reshaping the labor market, requiring organizations to adapt their talent strategies.

    AIHR: HR trends report 2025
    Blue and New-Collar Boom
    Gen Z's preference for stable, skilled trades and the rise of high-tech "new-collar" jobs are reshaping the labor market, requiring organizations to adapt their talent…
    Impact Areas Employee Value Proposition, Talent Acquisition, Workforce Planning
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Blockchain and Crypto-Economy
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Data management
    • Finance
    • Law
    • Supply chain
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Blockchain and cryptocurrencies continue to evolve, offering secure and decentralized solutions for various applications.

    Abstrato Ventures: Macrotendencias 2024 2025
    Blockchain and Crypto-Economy
    Blockchain and cryptocurrencies continue to evolve, offering secure and decentralized solutions for various applications.
    Impact Areas Data management, Finance, Law, Supply chain
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Bleisure and Frolleagues
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Business Travel
    • Hospitality
    • Tourism
    • Business & Commerce
    • The Workplace
    • Travel & Tourism

    The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play.

    Hilton: 2025 trends report fact...
    Bleisure and Frolleagues
    The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play.
    Impact Areas Business Travel, Hospitality, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace, Travel & Tourism
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