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Short Trend Summary
The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to increased demand for data centers and innovative digital solutions.
Digital Real Estate- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Data Centers
- Property Technology (PropTech)
- Real estate
- Business & Commerce
- Cybersecurity
- Emerging Technology
The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to increased demand for data centers and innovative digital solutions.
European Bank: Real estate sector...Digital Real Estate
The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to…
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Short Trend Summary
Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.
Digital Media Growth- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- Media
- Western Europe
- Brands & Advertising
- Business & Commerce
- Media & Information
Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.
Nielsen: Ad Intel Q4 International...Digital Media Growth
Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant. 
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Short Trend Summary
Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.
Digital Identity Personalizes Experiences- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Customer data management
- Guest experience
- Loyalty Programs
- Business & Commerce
- Data & Privacy
- Travel & Tourism
Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.
Publicis Sapient: Guide to Next...Digital Identity Personalizes Experiences
Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs. 
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Short Trend Summary
Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.
Digital Fundraising Growth- The Power of Community and Connection
- Values-Driven Consumption
- Donor engagement
- Fundraising
- Online giving
- Business & Commerce
- Digital Platforms
- Finance & Money
HubSpot: Nonprofit marketing and fundraising...Digital Fundraising Growth
Digital fundraising continues to gain traction as donors increasingly prefer online giving methods. 
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Short Trend Summary
Digital disruption, particularly driven by AI, is rapidly transforming businesses and increasing cybersecurity and talent risks.
Digital Disruption and AI- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Models
- Cybersecurity
- Product Development
- Talent Management
- Business & Commerce
- Cybersecurity
- Emerging Technology
Digital disruption, particularly driven by AI, is rapidly transforming businesses and increasing cybersecurity and talent risks.
ECIIA: Asia Pacific risk in...Digital Disruption and AI
Digital disruption, particularly driven by AI, is rapidly transforming businesses and increasing cybersecurity and talent risks. 
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Short Trend Summary
Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.
Digital Brand Building- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Management
- Digital Advertising
- Marketing Strategy
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.
Meta: Rethinking media mix effectivenessDigital Brand Building
Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement. 
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Short Trend Summary
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
Digital B2B Sales Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer Experience
- E-commerce
- Sales
- Business & Commerce
- Digital Platforms
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
Forrester: Predictions 2025 B2B salesDigital B2B Sales Growth
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers. 
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Short Trend Summary
Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed.
Demographic Shifts Shape Spending- Navigating Global Uncertainty
- Education
- Healthcare
- Retirement Planning
- Social Services
- Business & Commerce
- Global Challenges
Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed.
PwC: Capital project and infrastructure...Demographic Shifts Shape Spending
Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed. 
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Short Trend Summary
The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses.
Delayed Investment Cycle- Navigating Global Uncertainty
- Business Confidence
- Global economy
- Investment
- Business & Commerce
- Finance & Money
- Government & Politics
The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses.
Allianz: Global economic outlook 2024-2025Delayed Investment Cycle
The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses. 
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Short Trend Summary
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.
Deglobalization Continues- Navigating Global Uncertainty
- Global Trade
- Manufacturing
- National Security
- Supply Chains
- Business & Commerce
- Finance & Money
- Global Challenges
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.
UBS: Year ahead 2025Deglobalization Continues
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities. 
