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Trends Subcategories Content Creation Trends

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Wife and Marital Roleplay
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Pornography Consumption
    • Relationship Dynamics
    • Social Norms
    • Culture
    • Intimacy
    • Media & Information

    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries within committed relationships.

    PornHub: 2024 year in review
    Wife and Marital Roleplay
    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries…
    Impact Areas Pornography Consumption, Relationship Dynamics, Social Norms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Intimacy, Media & Information
  • Viewer-Driven Content Curation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Content Discovery
    • Streaming platforms
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Viewers actively curate their own media experiences, leading to increased engagement and ownership.

    YouTube: Why we watch 2.0...
    Viewer-Driven Content Curation
    Viewers actively curate their own media experiences, leading to increased engagement and ownership.
    Impact Areas Advertising, Content Discovery, Streaming platforms
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Video Podcasts Ascend
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Media
    • News
    • Politics
    • Culture
    • Digital Platforms
    • Media & Information

    Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.

    YouTube: Global trends report
    Video Podcasts Ascend
    Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.
    Impact Areas Media, News, Politics
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Video Content Dominance
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Broadcast Media
    • Online Video Platforms
    • Podcasting
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.

    BR: Annual report final
    Video Content Dominance
    The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.
    Impact Areas Broadcast Media, Online Video Platforms, Podcasting
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Video Content Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Platform Selection
    • Social Media Strategy
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.

    Creator IQ: The state of...
    Video Content Dominance
    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.
    Impact Areas Content creation, Platform Selection, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Unconventional Compositions
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Photography
    • Social Media
    • Videography
    • Brands & Advertising
    • Culture
    • Media & Information

    Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.

    Stocksy: Visual Insights Report 2025
    Unconventional Compositions
    Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.
    Impact Areas Advertising, Photography, Social Media, Videography
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Synthetic Media’s Rise
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Content creation
    • Ethics
    • Social Media
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.

    Kantar: 2025 media trends and...
    Synthetic Media’s Rise
    AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.
    Impact Areas Advertising, Content creation, Ethics, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology, Media & Information
  • Short-Form Video Dominance
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Content creation
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

    Meta: Rethinking media mix effectiveness
    Short-Form Video Dominance
    Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.
    Impact Areas Advertising, Content creation, E-commerce, Social Media Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Short-Form Video Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.

    Instagram: Performance playbook
    Short-Form Video Dominance
    Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.
    Impact Areas Advertising, Content creation, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Short-Form Video Content
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Marketing
    • Video Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.

    Web FX: 2025 digital marketing...
    Short-Form Video Content
    Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.
    Impact Areas Content Marketing, Social Media Marketing, Video Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
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